Joachim Blazer


Oaky’s €10M Valuation Requires Them to Contract 1.7M Hotel Rooms

Dutch startup Oaky sells upselling software to hotel operators for an average €1.50 per room per month.

Oaky just raised €2 million from angel investors.


Assume, based on comparable deals, that Oaky sold a 20% equity stake in their company to the angel investors.

Price startup = price deal / equity stake sold.

Then Oaky is priced at €2 million / 20% = €10 million post-money.


Assume, based on comparable deals, that the angel investors want to have a shot at making 15x on their investment.

Exit value = price startup * money multiple.

Then Oaky’s €10 million price requires a €10 million * 15 = €150 million exit value.


Assume, based on comparable European enterprise software companies, that Oaky trades at 5x revenue at exit.

Annual revenue at exit = exit value / revenue multiple at exit.

Then Oaky’s €150 million exit value requires €150 million / 5 = €30 million in annual revenue at exit.


Oaky charges an average of €1.50 per room per month.

Rooms per month at exit = annual revenue at exit / 12 / price per room per month.

Then Oaky’s €30 million annual revenue at exit requires them to contract €30 million / 12 / 1.50 = 1.7 million rooms per month at exit.

For context: Amsterdam currently has 35.000 hotel rooms.

Originally published at on February 6, 2019.

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