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NFT stands for Non-Fungible Token, a type of digital token which is unique and scarce. NFTs are digital versions of physical collector's items, and no two are the same. Users will be able to own AR billboards (only visible through an AR viewing device) in busy locations within AR worlds or own a series of geo-positioned AR tourism-related content physically spread across UNESCO World Heritage sites. The ability to create augmented reality content that is geolocated will enable scarcity and exclusivity by location.