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NFT Art Should be Valued Higher than Traditional Art for the following reason: Digital art collectors skew younger and cooler and therefore will increase the artist’s collector base on the scale, whereas high-end traditional art is trading among only a couple hundred high net worth individuals and their representative galleries. The rise in popularity of non-fungible tokens has significantly impacted the esports and gaming sectors, leading to professional sportsmen and sports franchises making millions of dollars by launching their own NFTs.