paint-brush
Next Time You Hear Someone Say AI Will Replace Call Center Agents, Runby@docligot
770 reads
770 reads

Next Time You Hear Someone Say AI Will Replace Call Center Agents, Run

by Dominic LigotOctober 17th, 2024
Read on Terminal Reader
Read this story w/o Javascript
tldt arrow

Too Long; Didn't Read

AI may replace call center agents. But not just yet.
featured image - Next Time You Hear Someone Say AI Will Replace Call Center Agents, Run
Dominic Ligot HackerNoon profile picture


In recent years, there’s been a lot of hype about artificial intelligence (AI) revolutionizing industries and making certain jobs obsolete. One of the most frequent predictions is that AI will take over call centers, automating customer service entirely and leaving human agents behind. But this narrative is far too simplistic. In fact, next time you hear someone say AI will replace call center workers, it might be time to run—because the reality is much more complicated, and in many cases, AI is far from ready to take over.


Yes, AI is making strides in areas like chatbots, virtual assistants, and automated customer support systems. However, this technology still has major limitations, especially when it comes to the human aspects of customer service. And recent examples have shown that even the most advanced AI systems still require human oversight.

The Human Touch Still Matters

Customer service is fundamentally about human interaction. People need to feel heard, understood, and supported—especially when dealing with frustrating or sensitive issues. AI may be able to process large amounts of data, but it lacks the empathy and emotional intelligence that humans bring to customer service. For many customers, the ability to communicate with a real person who understands their situation is non-negotiable.


Recent examples highlight just how crucial human intervention still is in AI-driven systems. For instance, Amazon Fresh promoted its AI-driven shopping experience as cutting-edge, but it turned out that much of the work was actually being done by humans. Specifically, an Indian business process outsourcing (BPO) team was watching customers via CCTV and stepping in when the AI couldn’t handle certain tasks. Far from replacing human workers, AI actually required their presence behind the scenes.

AI Struggles with Complexity

While AI systems can handle routine inquiries and straightforward tasks, they often fall short when problems become complex or unexpected. Human agents, on the other hand, excel in creative problem-solving and thinking outside the box, something that AI simply isn’t capable of doing.


One recent blunder involved a GM chatbot that was fooled by a customer into offering a Chevrolet Tahoe for $1. The AI-powered chatbot was tricked into providing an outrageous discount—a glaring reminder that AI systems can be easily manipulated and are often incapable of detecting subtle deception. In scenarios like these, human agents are essential for catching errors and ensuring that transactions run smoothly. AI, as this incident proves, is still vulnerable to making costly mistakes.

Cultural and Contextual Understanding Is Critical

Customer service also requires an understanding of cultural nuances and local contexts, which AI struggles to interpret. Human agents, with their real-world experience, are far better equipped to handle culturally sensitive interactions. This is particularly important for global customer support, where understanding local customs and context is key to effective communication.


We’ve also seen how AI falls short in language understanding. Del Taco, for example, introduced an AI-powered drive-through system that was supposed to streamline ordering. But it turned out that the AI wasn’t handling everything—human agents from a call center in the Philippines were managing the orders behind the scenes. Once again, the “AI solution” was actually relying heavily on human support.

The Limits of AI in Language and Context

AI may have made strides in natural language processing, but it’s still far from perfect. Accents, slang, and dialects often trip up AI systems, whereas human agents can adapt and respond flexibly. This limitation is particularly noticeable in regions with diverse languages and speaking styles, where human understanding and adaptability become essential.

The Future Is Hybrid, Not Automated

Instead of viewing AI as a replacement for human workers, we should be thinking about how AI can augment their capabilities. The most effective customer service systems will likely be hybrid models, where AI handles routine tasks, and humans step in for more complex or sensitive issues. This allows human agents to focus on higher-value interactions while letting AI handle the low-hanging fruit. Far from eliminating jobs, this hybrid model actually creates new opportunities for human workers.

Customers Still Prefer Humans

Despite all the advancements in AI, customer preferences tell a different story. Most people still want to speak to a real person when handling complex issues, like billing disputes or technical problems. AI simply can’t provide the emotional reassurance that a human agent can offer, and as long as that preference exists, call center workers will continue to be in demand.

Ethical and Security Concerns

Another key concern is trust. Many customers are reluctant to share sensitive information with an AI system, especially when it involves financial data or personal details. Humans, by contrast, can be held accountable for their actions, which provides an additional layer of security and comfort for customers. AI systems, on the other hand, can be prone to errors or manipulation, as demonstrated by the GM chatbot that was tricked into offering a car for a dollar.

Call Center Jobs Are Changing, Not Disappearing

The rise of AI doesn’t mean the end of call center jobs—it means those jobs are evolving. Rather than eliminating human agents, AI will likely change their roles, moving them toward more supervisory or quality assurance positions. Human agents will still be essential in overseeing AI systems, stepping in when needed, and providing the kind of nuanced, culturally aware, and emotionally intelligent service that AI can’t match.


So, the next time someone tells you AI will replace call center workers, consider the examples of Amazon Fresh, Del Taco, and the GM chatbot incident. These cases make it clear that human workers are still the backbone of customer service, even when AI is involved.


In the end, the future of customer service isn’t about replacing humans with machines—it’s about blending AI with human intelligence to provide the best possible experience for customers. AI may be good at handling basic queries, but when it comes to complex problems, cultural understanding, and emotional support, human agents are irreplaceable. Customer service is, and always will be, a people business.


About Me: 25+ year IT veteran combining data, AI, risk management, strategy, and education. 4x hackathon winner and social impact from data advocate. Currently working to jumpstart the AI workforce in the Philippines. Learn more about me here: https://docligot.com