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In the 1800s, people had to come up with business models suitable for abacus and quills. This included the payroll-based salary, the standard workday, and industrialized cookie-cutters. Today's average internet user probably generates more ad telemetry data per day than the whole 19th-century accounting industry. Businesses should switch from linear formulae to data-driven finance, he says. This will allow companies to not only get an immediate boost in accuracy, but also permit them to become truly effective in predictive modeling.