This blog focuses on the importance of Data Preparation in support of your AI projects and avoiding the common pitfalls. Data is the heart of every AI investment, but data is not a monolithic concept. It’s important to understand what it takes to gather and prepare these types of data to budget accordingly. No one should be doing AI for the sake of doing AI—it must be tied to a clear business objective. Data acquisition costs are often an overlooked contributor to an AI project.