Marketing 204 for Engineers: Generating Demandby@aneel
1,755 reads

Marketing 204 for Engineers: Generating Demand

May 3rd 2019
8 min
by @aneel 1,755 reads
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Marketing in tech is broken down into two or three broad functional areas: Demand Gen [DG], Product Marketing [PMM], and Communications/PR [Comms/MarComms] These lines are completely blurred today. You’ll find that the scope of any given role is almost random from company to company, with a few different strains prevalent in specific sub-sectors of the tech world. Here are examples of minimally viable DG strategies: Inbound, organic or paid events, paid (sponsorships)

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