Making Sales More Efficient: Lead Qualification Using AI

If you were to ask any organization today, you would learn that they are all becoming reliant on Artificial Intelligence Solutions and using AI to digitally transform in order to bring their organizations into the new age. AI is no longer a new concept, instead, with the technological advancements that are being made in the realm of AI, it has become a much-needed business facet.

AI has become easier to use and implement than ever before, and every business is applying AI solutions to their processes. Organizations have begun to base their digital transformation strategies around AI and the way in which they conduct their business. One of these business processes that AI has helped transform is lead qualifications.  

AI for Lead Qualification  

Using Artificial Intelligence Solutions for business processes is a strategy that every organization is getting behind. One of the ways in which AI solutions are being used is by applying AI for lead qualifications. By doing so, AI supplies employees with the best tools in order to achieve the best outcomes. In addition to this, operations are also optimized, and processes are thus made more efficient, with less money being spent.  

The primary focus of an organization when it comes to their sales and marketing team is to enhance their experience, making sure the team members are productive, and ensuring that the sales and marketing process is efficient and customer-focused. A sales and marketing team will have the ultimate goal of being able to take an unidentified lead and then turning them into a customer.

Ultimately, an individual who uses and purchases the products of the organization and continues to do so. Artificial intelligence solutions are one of the ways in which this process of lead generation can take place in a more productive, efficient, and cost-effective way. 

Oftentimes, the leads that a sales and marketing team chases do not respond at all, leading them to be abandoned and the time spent on trying to acquire them goes to waste. Sales and marketing teams need to look for an alternative option to qualify the large number of leads that they process.

In order to shift their focus to selling and on the right lead that can be turned into a customer, rather than wasting time on prospective leads that turn out to be nothing, sales and marketing teams need an artificial intelligence solution to rely on. 

AI Solutions for Marketing 

AI for lead qualification improves the overall process for sales and marketing teams by enabling the following: 

• An increase in revenue. The aim of any sales and marketing team is to make sales, and if there are more customers generated in order to purchase the organizations' products and/or services then that in turn leads to an increase in revenue. 
• Better performance by the sales and marketing team. By not wasting time on unsuccessful leads and focusing more on customers that would result In sales, the sales and marketing teams are able to spend their time more efficiently and perform their tasks better. 
• Accelerated sales. With artificial intelligence solutions, your sales and marketing teams are able to identify disinterested leads from leads that can be turned into customers quicker than you would have been able to before, accelerating your entire sales process. 
• Improved customer experience. With AI solutions for marketing, your sales and marketing teams will understand customers better and be able to meet their needs, improving the overall customer experience.  

AI Solutions for Marketers 

Are you still asking why your sales and marketing teams need artificial intelligence solutions for lead qualification? Read on. 

Did you know that up to 75% of the time is spent on chasing unqualified leads and up to 71% of leads are never even followed up with? 

If a lead is not followed up with within the first five minutes, research shows a 10x decrease in ever hearing back from them. A lead needs to be engaged, cultivated, and given the proper time and attention with personalized follow-ups that are made on time. 

The task of gaining qualified opportunities and pushing them into the sales pipeline is not an easy one, and as soon as it is accomplished your team needs to focus on closing the next customer or pursuing the next lead. The work remains wearying and is prone to errors as it is done manually, it can also take months to be able to turn a lead into a customer.  

In order to ease the task load on their sales and marketing teams, companies turn to hire more employees. Employers believe in order to scale their companies they need to hire more individuals that can do the menial and tedious tasks required of generating leads such as making endless phone calls and sending out dozens of emails. 

However, this solution can do more harm to a company than good. Without an AI solution for marketers, hiring more employees is an inefficient and disadvantageous act for any organization for the purpose of lead generation. This is because there is no guarantee that with hiring more individuals that your lead generation will increase, instead, it could remain stagnant and the only thing that will increase is your costs.  

The only assurance your sales and marketing team needs, that has proven to be productive and efficient is an artificial intelligence solution for lead qualification. 

This is done so by AI handling tasks such as researching each lead, following up with them, asking the right questions, all in all, handles all the menial tasks so your team can focus on the more essential parts of the process. With AI solutions, the entire process is optimized, and each customer will gain a more personalized experience.  

Conclusion 

There is no mistake that your return on investment is maximized when you use AI for your lead qualification process. As mentioned previously, you will be able to reduce costs, increase revenue and gain the right customers. All while enabling your sales and marketing team to perform to the best of their capabilities while AI takes care of all the grunt work, repetitive tasks, and removes the chance for manual errors. Apart from AI, you can get solutions of modern business problems with data-driven business intelligence solutions.