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Businesses have gone through a paradigm shift in the last few decades. The transition from paper to digital has resulted in the massive production of data. If reports were to be believed, [175 zettabytes of data](https://seedscientific.com/how-much-data-is-created-every-day/) will be produced by 2025. To understand this better, here’s simple math to follow - one zettabyte is roughly one billion terabytes. The rise in data presents an opportunity for enterprises to unlock new revenue streams, drive business growth, and gain a competitive advantage. However, the exponential rate with which data is churned out by enterprises, it becomes challenging for them to analyze the produced data, extract meaningful insights, and make informed business decisions. This is where the need for Business Intelligence and Data Analytics tools comes into action.

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Today, businesses are actively adopting BI and Analytics tools to analyze data and make informed decisions. According to a recent report, the global BI market was valued at 22.26 billion USD in 2020 and it reached 24.05 billion USD by the next year. Furthermore, it is estimated that by 2028, the global Business Intelligence market will reach 43.03 billion USD with a CAGR of 8.7% during the 2021-2028 period. This clearly indicates that BI and Data Analytics tools are here to stay since they empower the workforce to explore actionable insights hidden in data and make confident decisions. Among the sea of data visualization tools, Power BI is one such tool that has been garnering the attention of enterprises both large and small alike. Why so? Let’s find out.

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## **What is Power BI?**

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Power BI is a robust yet interactive data visualization software solution engineered by the technology giant Microsoft with a key focus on BI and Analytics. In other words, it is a suite of data visualization tools, connectors, applications, and software services that work together to transform raw and unstructured data into interactive dashboards and rich visualizations. Since this BI and Analytics software converts raw data into visually immersive, coherent, and meaningful insights, enterprises across verticals are opting for Microsoft Power BI consulting services to spot hidden data patterns and trends, analyze data more efficiently, and make confident decisions in a quick turnaround time.

## **Why is Power BI Immensely Popular Among Businesses?**

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Microsoft Power BI is one of the popular data visualization software that has been around for over a decade and is backed by global enterprises including  KPMG, P&G, Toyota, Dell, Adobe, Astron Martin, Coca-Cola, Bentley, Carlsberg Group, and to name a few. What’s more interesting to note here is that Microsoft has been named as a leader for the 15th consecutive year in the Gartner® Magic Quadrant™ for Analytics and BI Platforms for 2022. With Power BI consulting & implementation, enterprises can establish a data-driven culture and empower team members to quickly analyze data and share actionable insights across the organization, or embed the same on the website or enterprise-grade application.

## **3 Key Reasons to Embrace Power BI in Your Business**

Listed below are the key reasons to adopt Power BI and become a data-driven organization.

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1. **Easy to Implement and Use**

   Power BI can be easily implemented without disrupting the established workflows. With the help of a Power BI implementation partner, enterprises can quickly complete the configuration process and start analyzing data. Unlike other data visualization software, Power BI comes with a simple and interactive interface that facilitates everyone at every level of your organization to discover powerful insights hidden in data without the need for knowing the popular programming languages or any other expertise.
   Using the drag-and-drop functionality of Power BI, users can create interactive dashboards and data-driven reports in a quick turnaround time. Furthermore, the Q&A feature allows users to ask questions pertaining to their sales figures, profit margins, etc. and in response to the question, the Power BI tool will display a chart or graph that helps them visualize the data and make data-driven decisions.

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2. **Connects With a Host of Data Sources**

   With Power BI implementation, users can connect to a wide range of data sources ranging from Microsoft products such as Azure, Excel, and Dynamics 365 to SalesForce CRM, OneDrive, DropBox, and Google Analytics. Furthermore, it supports up to 70+ connectors, which in turn, enables enterprises to import data from data files (such as XML and JSON) and Amazon Redshift, Oracle database, MySQL database, SAP Hana, SQL Server database, Azure SQL Database, and to name a few. With these built-in connections, Power BI can import data from anywhere and perform advanced data analysis in a snap.

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3. **Affordable Solution**

   Another strong reason to adopt Power BI is that it is a relatively inexpensive and affordable solution for data visualization as compared to other Business Intelligence and Data Analytics tools. For instance, the Power BI Pro plan comes as little as 9.99 USD and is ideal for small and mid-sized businesses, while the Power BI Premium plan starts from $20 per user/month and is ideal for large-scale enterprises. Power BI also offers a free plan (i.e. Power BI desktop) that allows users to create interactive and visually-rich reports with ease.

## **Summing Up**

Power BI has become the go-to solution for Business Intelligence and Data Analytics. If you also want to make the most of this data visualization software, you should get in touch with seasoned **Power BI implementation consultants** and seek end-to-end consultation from them.

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Adobe

Amazon

Coca-Cola

Dell

Dropbox

Google

Microsoft

Oracle

Salesforce

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Make Data-Driven Decisions With Power BI Consulting & Implementation

Make Data-Driven Decisions With Power BI Consulting & Implementation

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Companies Mentioned

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