Local Hiring and Marketing Ethiopia: Epic Minings’s Commitment to Impactful Growth

Epic Mining is revolutionizing Bitcoin mining by setting the new standard for how businesses should operate on a global scale. In an industry often criticized for its environmental and social impact, Epic Mining CEO and Founder Mitchell Weijerman is taking a different path, one that prioritizes local communities and highlights the unique opportunities in regions where Epic Mining operates, particularly Ethiopia.

Epic Mining is the leading Bitcoin mining company that manages over 80,000 hydro-powered machines across multiple global locations. Serving investors who may lack technical knowledge but are eager to profit from Bitcoin mining, Epic Mining simplifies the process by handling everything from machine acquisition to energy sourcing. The company’s innovative approach and commitment to using green energy make it profitable and environmentally responsible, ensuring that clients receive consistent returns without the usual barriers to entry.

Hiring Locally: A Commitment to Community Growth

At the core of Epic Mining’s approach is a commitment to hiring locally. Wherever the firm expands, it ensures that the majority of the workforce is drawn from the local community. The strategy is a way to empower local economic growth, include diverse individuals, and create sustainable opportunities in regions that might otherwise be overlooked. In fact, Ethiopia is one of the fastest growing economies in the world today.

“Before we enter a country, we always do our due diligence,” Weijerman says. “Right now, we’re very focused on Ethiopia. It’s not just one of the fastest-growing economies today — it’s the fastest of the past decade, growing by eight to 15% per year. To put that in perspective, the U.S. grows by three to 4% on average, and the Netherlands [where I’m from] by just 2%. That eight to 15% is massive. Whenever we build a data center, we create a lot of job opportunities and bring in significant foreign investment to the economy.”

With over 80,000 machines under management in Ethiopia, Epic Mining’s presence is substantial, and so is its impact. By focusing on local hiring, the company has been instrumental in creating high-quality, stable jobs in the tech sector, a field that is still emerging in the region despite the country’s rapid economic growth. Such an approach provides employment and helps build a skilled workforce, further fueling Ethiopia’s economic expansion.

“We also bring in a lot of foreign investment into the economy,” Weijerman states.

Ethiopia: A Marketing Focus for Investors

Epic Mining’s dedication to Ethiopia doesn’t stop at hiring. It also makes it a point to market the country’s potential whenever the team speaks to investors. Rather than focusing solely on the technical and financial aspects of Bitcoin mining, Epic Mining highlights the unique advantages of operating in Ethiopia, such as the availability of green energy, the rapidly-growing economy, and the untapped potential of its workforce.

“Whenever I'm having sales calls or when my team is having sales calls, we market Ethiopia to investors,” Weijerman says. “Ethiopia is a country that the average person wouldn’t think to look into. Many do not know that it is the fastest-growing economy on Earth right now. So I feel like there are many different ways where we make a positive contribution to these economies where we're active.”

(Epic Mining operates in multiple strategic locations beyond Ethiopia, including Kazakhstan and Siberia, where they have established data centers to capitalize on favorable energy costs and conditions for Bitcoin mining.)

“When we talk to investors, we don’t just sell them on the profitability of Bitcoin mining,” Weijerman says. “We sell them on Ethiopia! We talk about the country’s incredible resources, its young and dynamic workforce, and the potential for long-term growth. It’s important to us that our investors see the bigger picture and understand the positive impact their investment is making.”

By showcasing Ethiopia’s strengths, Epic Mining is able to attract investment while promoting the country as a viable destination for other businesses. His efforts are helping to bring forth the narrative around Ethiopia, positioning it as a hub for innovation and growth in which to participate rather than ‘just another’ developing nation.

A Blueprint for Ethical Expansion

Epic Mining’s approach to business offers a blueprint for how companies can expand ethically and sustainably. By hiring locally and promoting the regions where they operate, businesses can create lasting value that goes beyond profit. Epic Mining’s work in Ethiopia is proof that it’s possible to build a successful business while also making a positive impact on the world.

“At the end of the day, we seek to continue having a positive impact,” Weijerman says. “We care about creating opportunities, supporting communities, and making sure that our success is shared with everyone involved, well beyond our investors.”

As Epic Mining continues to grow, its commitment to local hiring and focus on marketing Ethiopia will undoubtedly remain central to the company’s strategy — a model of success that others in the industry would perhaps do well to follow.

About Epic Mining

Epic Mining, founded by CEO Mitchell Weijerman, is a leading Bitcoin mining company managing 80,000 hydro-powered machines. With 80,000 machines under management across three locations, 450+ happy customers, a real-time performance dashboard, $0.057 cheap green energy, and 80+ technical staff members, the company makes Bitcoin mining easy, accessible, and profitable for investors worldwide with no technical know-how required, offering daily automated payouts. To capitalize on the biggest bull run in Bitcoin history, please visit https://epicmining.io/