Why Did Twilio Acquire Segment for $3.2 Billion? To Better Understand End User Data

Written by charliecliu | Published 2020/10/14
Tech Story Tags: saas | fintech | twilio | data | hackernoon-top-story | mergers-and-acquisitions | customer-data | end-user-data

TLDR Twilio announced that it would acquire customer data platform startup Segment for $3.2 billion in all stocks. Segment is a San Francisco-based startup with the promise to disrupt traditional CRM with a seamless experience powered by customer data infrastructure. The acquisition is a brilliant strategic move to take the advantage of the recently hyped market cap. It is estimated that the Segment’s annual recurring revenue could reach $100 million by end of 2020, with more than 75% non-GAAP gross margins on subscription-based revenue from over 20k customers.via the TL;DR App
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Written by charliecliu | Co-Founder & COO @ Sora Union ex-Strike, Adyen, Franklin Templeton
Published by HackerNoon on 2020/10/14
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