Why Are Virtual Influencers Appealing to Gen Zers?

Written by klaraalexeeva | Published 2021/12/14
Tech Story Tags: influencer-marketing | influencer | instagram-influencers | 3d-modelling | instagram | social-media | virtual-influencer | social-media-marketing

TLDRIf the presence of robots in our regular life still sounds like a utopia, the possibility of interacting with them on social media is no more a far-fetched idea. In recent years, KFC, Balmain, Yoox and Renault created virtual avatars to promote their brands. Though such digital influencers might be harmful to the mental health of kids surfing social media or pose a risk to ‘real’ models to lose their jobs, brands are not going to stop leveraging CG-models in their campaigns.via the TL;DR App

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Written by klaraalexeeva | Social media strategist, content marketer with a passion for technology and socials
Published by HackerNoon on 2021/12/14