Why and How We Expanded into the Chinese EdTech Market

Written by yelenevych | Published 2021/11/19
Tech Story Tags: china | edtech | online-learning | chinese-edtech-market | edtech-market | business-strategy | education | online-education

TLDRChinese market has always been a tough nut to crack for Western and European companies. The probability of bringing a successful EdTech company here is very small since this market in China is already occupied by local players. There are a lot of nuances in China that are not obvious to Western marketers, so we started trying to expand to a wide variety of markets including the China. This is the nuts and bolts of the early results and returns of our startup's expansion into China. via the TL;DR App

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Written by yelenevych | Co-founder and CMO at CodeGym.cc, an interactive educational platform where people can learn Java.
Published by HackerNoon on 2021/11/19