TLDR
Aims to hedge against incumbents by offering more depth of value for creators. Platforms adding in direct monetization is a big risk though to new startups in the Passion Economy. Start w/ creators who have a pre-existing audience on large platforms, but quickly expand to fostering to new creators. Foster new social graphs that aren’t easily duplicated or subsumed by FB/LI/etc. Enable community among members, i.e. The “Come for the creator, stay for the network” approach: https://://://twitter.com/ljin18/status/1195412859733168128128128.via the TL;DR App
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Written by lijin | I am a founder and Managing Partner at Atelier, an early-stage VC firm.
