TLDR
The main challenge in industrial marketing is the inability to contact purchasing decision makers. Engineers often search manufacturing websites for information about parts and use that information to specify components in their designs. Manufacturers of industrial goods have a significant edge. You have product data that you can use to create marketing content. Each piece of information does not necessitate hours of study. Instead, a few chats with your company's SMEs (subject matter experts) will yield hundreds of content ideas that may be offered in a variety of formats.via the TL;DR App
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Written by brianwallace | Founder @ NowSourcing | Contributor at Hackernoon | Advisor: Google Small Biz, SXSW | Founder of The Innovate Summit
