Find and Hunt Mobile Game Whales [A How-To Guide]

Written by mike-grguric | Published 2019/11/03
Tech Story Tags: mobile-games | mobile-app-marketing | user-acquisition | mobile-apps | who-is-a-mobile-game-whale | whales-and-microtransactions | latest-tech-stories | hackernoon-top-story

TLDR Mobile game whales are a tiny group of users (around 1-2%) that drive the most revenue for mobile apps and game publishers. In most top-grossing games, the whales represent the smallest percentage of users who are responsible for up to 50% or more in revenue sales of an app. In the last three years, the percentage of paying players per game in North America has increased by a third (to 4.02%), and by a fifth (to 2.43%) in Europe (Delta DNA)via the TL;DR App
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Written by mike-grguric | Mobile apps. Mobile games. User acquisition. Chess. Founder of Udonis Inc.
Published by HackerNoon on 2019/11/03
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