How Startup Can Respond To Reputation Crises

Written by Novosilnaya | Published 2019/12/24
Tech Story Tags: startups-in-public | public-relations | reputation-management | business-reputation | brand-reputation | startups | startups-top-story | marketing-techniques

TLDR Founder and CEO of SLOVA Tech PR international agency for IT business/co-founder of WTECH community explains how to minimize the chances of a media scandal. The first step is strategic: the role of the CEO in PR, the first thing to do is decide on the CEO’s image or a business owner. If the CEO is not ready for a public role, behavior and mood swings can cost the business billions of dollars in profit or investment. Discrimination of any kind is a direct path to a scandal.via the TL;DR App
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Written by Novosilnaya | Founder and CEO of SLOVA Tech PR international agency for IT business/co-founder of WTECH community
Published by HackerNoon on 2019/12/24
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