TLDR
The Social Proof Paradox is a term used by marketers, makers, product owners, and founders to describe any activity or feature designed to cue a given user behavior by highlighting the same behavior being performed by other users. Robert Cialdini coined the term in his 1984 book, Influence, and it’s a key concept in one of his six Principles of Persuasion: Reciprocity Commitment and Consistency Authority Liking Scarcity Conformity (Social Proof) Social Proof is everywhere: from Amazon's ‘Customers also bought…’ to the likes, retweets, comments and shares that power every social media platform.via the TL;DR App
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Written by natasha | 👋 I'm the VP of Growth Marketing here at Hacker Noon. I also make podcasts and write stories.
