TLDR
An analyst suggested that should Apple buy DuckDuckGo, a privacy-focused search engine. DuckDucksGo is a privacy centred search engine and make it the default search engine in all Apple devices. Apple currently pays $7-8B to Apple to remain the same as Google. Some experts disagree on the fact that Apple is very privacy-friendly. But conversely, this is also a reason why Apple might consider heading into the search business. Apple mostly deals with phones, computers, smartwatches, smart speakers, wireless headphones to name a few.via the TL;DR App
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