TLDR
Many companies/brands/creators profess to have community, when they really just have customers or followers. Building a community can indeed provide a moat. But–I find many companies profess to having community, many just have followers. To have a truly defensible community, I believe the following need to be present: high intentionality, P2P interactions, & UGC content. The hallmarks of ‘real” community:Intentionality. Members seek out the community as a destination, not just as part of a broader platform’s feed.via the TL;DR App
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Written by lijin | I am a founder and Managing Partner at Atelier, an early-stage VC firm.
