I am an Investment Partner at Andreessen Horowitz focused on the Consumer sector
Building a community can indeed provide a moat. But–I find many
companies/brands/creators profess to have community, when they really
just have customers or followers.
To have a truly defensible community, I believe the following need to
be present: high intentionality, P2P interactions, & UGC content.
Hallmarks of “real” community:
More thoughts on community:
Originally published as “Not all communities are created equal"