Building a community can indeed provide a moat. But–I find many companies/brands/creators profess to have community, when they really just have customers or followers. To have a truly defensible community, I believe the following need to be present: high intentionality, P2P interactions, & UGC content. Hallmarks of “real” community: : Members seek out the community as a destination, not just as part of a broader platform’s feed Intentionality : Strong engagement and ties between members P2P interactions : Members contribute content vs. just engaging w/ what’s broadcasted to them UGC content More thoughts on community: Originally published as “ Not all communities are created equal "

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Passion Economy: Not All Communities Are Created Equal

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