paint-brush
Passion Economy: Not All Communities Are Created Equalby@lijin
217 reads

Passion Economy: Not All Communities Are Created Equal

by Li JinJuly 15th, 2020
Read on Terminal Reader
Read this story w/o Javascript
tldt arrow

Too Long; Didn't Read

Many companies/brands/creators profess to have community, when they really just have customers or followers. Building a community can indeed provide a moat. But–I find many companies profess to having community, many just have followers. To have a truly defensible community, I believe the following need to be present: high intentionality, P2P interactions, & UGC content. The hallmarks of ‘real” community:Intentionality. Members seek out the community as a destination, not just as part of a broader platform’s feed.
featured image - Passion Economy: Not All Communities Are Created Equal
Li Jin HackerNoon profile picture

Building a community can indeed provide a moat. But–I find many
companies/brands/creators profess to have community, when they really
just have customers or followers.

To have a truly defensible community, I believe the following need to
be present: high intentionality, P2P interactions, & UGC content.

Hallmarks of “real” community:

  1. Intentionality: Members seek out the community as a destination, not just as part of a broader platform’s feed
  2. P2P interactions: Strong engagement and ties between members
  3. UGC content: Members contribute content vs. just engaging w/ what’s broadcasted to them

More thoughts on community:

Originally published as “Not all communities are created equal"