Passion Economy: Not All Communities Are Created Equal

Too Long; Didn't Read

Many companies/brands/creators profess to have community, when they really just have customers or followers. Building a community can indeed provide a moat. But–I find many companies profess to having community, many just have followers. To have a truly defensible community, I believe the following need to be present: high intentionality, P2P interactions, & UGC content. The hallmarks of ‘real” community:Intentionality. Members seek out the community as a destination, not just as part of a broader platform’s feed.