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About Clique — How it Works
On the surface, Clique provides projects, protocols, brands and IP owners with an ingenious way to incentivize community engagement and user-generated content (UGC), one of the most valuable and organic types of marketing. It also provides a way for companies to send their marketing budget and other rewards straight to the consumer, saving on expensive rewards programs and PPC advertising. In a nutshell, the platform empowers their community to easily find and reward users for garnering attention about their products or services.
Users can enter their platform, which then compiles information across different social media accounts (e.g., Twitter, Instagram, Facebook) and content distribution services (e.g., YouTube).
Generic influencer marketing has become extremely popular over past years; however, the traditional method can be costly and audience limiting. With Clique, projects and brands alike can incentivize fans and contributors of their products or services directly.
Why is this important?
Bootstrapping communities and scaling engagement is a challenge commonly faced by many projects and brands. Clique’s interoperable platform design allows anyone to participate without risk. So, companies don’t need to pay substantial upfront fees or spend time dredging up social credit. Instead, they can scale rewards for all users and fans based on provable contributions to build networks from the ground up. User’s can easily participate in the various programs run by Clique, since they are being incentivized for user behaviors they are already enacting on a day to day basis.
Overall, Clique gives companies an opportunity like never before by facilitating direct consumer-to-product/service engagement and interaction. Brands, companies, and projects can use Clique to save those precious marketing dollars, while fans get to enjoy rewards and discounts for interactions and behaviors they already have. To top it off, their privacy-preserving oracle technology ensures that user data is safe; it is not collected and sold to third-party companies for future use.
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More About Clique
The team has raised $3 million in seed funding earlier this year from investors including GGV, AllianceDAO, Infinity Ventures Crypto, Qiming Venture Partners, SevenX, Sky9, Mirana Ventures, Smrti Lab, Mask Network, SNZ Crypto, Dweb3, Formless, Redline DAO, Artichoke Capital, Tess Ventures and various angels. Clique was previously incubated at Stanford Blockchain Accelerator. They were also in the last cohort of AllianceDAO (ALL8).
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