TLDR
Marketing in tech is broken down into two or three broad functional areas: Demand Gen [DG], Product Marketing [PMM], and Communications/PR [Comms/MarComms] These lines are completely blurred today. You’ll find that the scope of any given role is almost random from company to company, with a few different strains prevalent in specific sub-sectors of the tech world. Here are examples of minimally viable DG strategies: Inbound, organic or paid events, paid (sponsorships)via the TL;DR App
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Written by aneel | Startup Marketer
