TLDR
A well-planned influencer campaign can yield much better returns than traditional banner ads. The potential of Influencer Marketing is particularly high in the blockchain industry. With dozens of projects launched every month, investors physically can't research all of them. Most token buyers aren't experts, so it's hard for them to evaluate the potential of each platform. When choosing where to invest, they rely on the opinion of the influencers they trust most. But in order to get such a dramatic effect, you need to not invest money, but only time – lots of time.via the TL;DR App
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Written by raysvitla | entrepreneur, strategist, and researcher
