TLDR
The FTC wants online content available for consumers to be honest and unbiased. To accomplish this, the FTC has set guidelines for bloggers. Blogs have been around for more than two decades, but that doesn't exempt them from needing to play by today's rules. The FTC has no need to bluff when they publish disclosure guidelines, they need to be followed. If we approach their guidelines and penalties as if they are bluffing, which they aren't, we are gambling with the fate of our business.via the TL;DR App
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Written by stevekehler | 2X Noonies award winner. Downloading brain dumps before deletion. To the 2nd grader, a 4th grader is a genius.
