TLDR
Creating in-depth buyer personas is often enough to make even the most diligent business owners realise how little they actually know about their prospects. This article has been written to help you create your buyer persona roadmap, to give you a better idea of whom you’re marketing to. It’s important to humanise a demographic by creating a character that will share a lot of the characteristics of a key audience base. Doing so also helps you to understand what this demographic might be looking for, what they respond to, and how they think and feel.via the TL;DR App
no story
Written by ben-harper | Written by Ben Harper: a sales specialist and founder of lead generation company meethugo.com
