TLDR
Rothy’s direct-to-consumer (DTC) shoe company launched sales in Shanghai earlier this year. Chinese brands selling directly to American buyers is a great way to run a profitable DTC business. By cutting out the middleman — like Amazon and AliExpress — Chinese brands can experience unprecedented success. Successful Chinese companies have taken their increased revenue and hired international (and American-specific) branding agencies to convince consumers that buying directly from China is a good idea, specifically if the purchase is coming from their company.via the TL;DR App
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Written by lucasjames | 3x founder based in New York City. Currently scaling Darkroom.
