How the NFT Breathes New Life Into Branded Content Marketing

Written by viceasytiger | Published 2021/05/20
Tech Story Tags: decentralized-internet | nfts | nft-economy | nft-tokenization | non-fungible-tokens | nft-gaming | nft-art | hackernoon-top-story | web-monetization

TLDR NFT (non-fungible tokens) is a special type of cryptographic token that is a unique digital asset. Twitter CEO Jack Dorsey put his 2006 tweet "just setting up my twttr" up for bid and sold it for as much as $2.9 million to CEO of Bridge Oracle. NFTs allow creators, be brands or artists to retain ownership of content without restricting their content. The rise in branded content marketing has re-kindled talks about developing a new media model to make it more content-centric.via the TL;DR App

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Written by viceasytiger | Storyteller & interviewer covering AI, web3, marketing, and Ukraine.
Published by HackerNoon on 2021/05/20