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How the NFT Breathes New Life Into Branded Content Marketingby@viceasytiger
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1,178 reads

How the NFT Breathes New Life Into Branded Content Marketing

by Vik Bogdanov9mMay 20th, 2021
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NFT (non-fungible tokens) is a special type of cryptographic token that is a unique digital asset. Twitter CEO Jack Dorsey put his 2006 tweet "just setting up my twttr" up for bid and sold it for as much as $2.9 million to CEO of Bridge Oracle. NFTs allow creators, be brands or artists to retain ownership of content without restricting their content. The rise in branded content marketing has re-kindled talks about developing a new media model to make it more content-centric.

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Vik Bogdanov

Vik Bogdanov

@viceasytiger

Tech storyteller & interviewer

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Vik Bogdanov@viceasytiger
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