How Demand Side Platforms (DSP) Can Help Recalibrate Ad Businesses in 2020

Written by irinakovalenko | Published 2020/03/27
Tech Story Tags: white-label | white-label-solution | white-label-digital-marketing | business-strategy | evaluate-new-business-idea | advertising | programmatic-digital-ads | what-is-a-dsp

TLDR Programmatic advertising has a reputation of a very profitable business — in 2019, the growing share of algorithmic (programmatic) ad spend outweighed all other kinds of media-buying (84% of total digital display ad spend) Netflix and Kellogg built their own programmatic platform as a way to save a good share of their media costs. White label DSP platform gives advertisers a chance to open independent ad tech businesses, set their own conditions and influence the outcomes of media buying directly.via the TL;DR App
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Written by irinakovalenko | CMO of SmartyAds
Published by HackerNoon on 2020/03/27
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