According to the reports, Buzzfeed, a New-York based digital media website decided to use OpenAI’s ChatGPT to generate content including quizzes. They also stated that humans will still manage and create their news content.
In a memo, CEO Jonah Peretti informed his employees about the decision of using AI technologies to help the site make better content.
He said, “Over the next three years, the future of digital media will be defined by two major trends: creators, and AI.”
Buzzfeed wants to shift from the algorithmic creation of feed and recommended content to AI-powered content recommendation.
Buzzfeed said it will use OpenAI to enhance and personalize its content for providing the experience to the users.
The news comes after the company announced that it will cut its workforce by about 12 percent.
The company didn’t say that they will fire employees after the implementation of AI technologies is finished but it is sure they will hire experts with experience in AI and programming to implement the technology and maintain it.
BuzzFeed, Inc. is a New York-based American Internet media, news, and entertainment company with a focus on digital media. It was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content.
The company employs 1700 people and has a revenue of $398 million according to 2021 data.
After the news has come, Buzzfeed’s stocks have been increased by 85%.
Reports suggest, several websites already use AI to create content such as CNET and The Associated Press.
The decision follows after Microsoft announced an investment of $10 billion in OpenAI. I fear OpenAI will not have the same fate as other startups where you build a successful startup then some big company purchases it and after a few years abandons the project but that is not likely to happen as the coming decade will start the age of AI where every small work will be done by these AI robots and human will only be hired in the field of logical thinking, conducting research and exploring the outer space.
Microsoft will use AI in their Operating System, Search, Bing Discover, and other products to deliver a better experience to the users.
There are several companies other than Buzzfeed and Microsoft which are considering the implementation of AI in their products to improve user experience, performance, and overall product quality.
AI tools like ChatGPT can be very helpful in generating content like articles, stories, etc. They also generate a lot of wrong information. Recently, CNET found out that more than half of their articles generated with AI have the wrong information.
This will not be a serious problem in the future, with the improvement in technologies AI programs are becoming better every day. With the help of machine learning, AI programs can be taught new things and they can also learn from their previous mistakes and the mistakes of others.
Some people on the Internet are supporting the implementation of AI in their favorite products and are excited about how this new technology will change the way of consuming content. Some are against of implementation of AI as they don’t want an AI program to decide what they want to consume.
For me, a mix of algorithmic and AI-selected and generated content would work.
One of the biggest problems with AI chatbots is that they are very convincing. OpenAI’s ChatGPT can create convincing texts very easily. These AI programs could be used to create misleading information and could also be used for political benefits. When I was using ChatGPT, I came across a lot of points that I knew were wrong but ChatGPT express them so confidently that for a moment I thought that I was wrong.
Let’s end this article with the decade-old question about privacy. Research has shown that user data is a fortune for companies. If you can create what the audience wants then you will become a billionaire dollar company in just a night.
Also Published here.
Feature Image: HackerNoon AI Image Generator, prompt of “in a newsroom, a stressed-out robot writes a listicle blog post like a reporter would in front of his desktop for a trendy nyc website that publishes listicles.”