Heyo Hacker 💚
Pop quiz:What do a blockchain startup, a DeFi protocol, and a Web3 gaming project have in common?
If you answered'great technology but terrible PR,'you might be onto something.
Welcome back to another
This week we're highlighting the agency that quietly became the go-to megaphone for crypto founders who'd rather ship than spin. Introducing
Meet Blockman: Built for a World That Doesn't Trust Ads
Here's the thing about marketing in Web3:your audience is made up of people who read whitepapers for fun, who can spot a paid placement from the headline, and who will absolutely call you out on Twitter if your PR feels fake.
Blockman figured this out early. Instead of dressing up client content as advertising, they built a model aroundorganic, native storytelling- no 'paid' tags, no 'sponsored' disclaimers. Just well-crafted narratives that earn their place in front of readers. The kind of coverage that builds actual credibility, not just impressions.
With a network of200+ media partners spanning Tier 1 and Tier 2 crypto and mainstream outlets, they work with everyone from DeFi protocols and NFT projects to CEXs, wallet services, and the organizers behind some of the biggest blockchain events on the planet. And they do it with no retainers, no minimum budgets, and campaigns that start at $100. Because in Web3, the best founders aren't always the most funded ones - and Blockman built their business around that reality.
The Badge Behind Blockman's HackerNoon Stories
Blockman isn't just a company we're featuring - they're a HackerNoon Certified Business Blogging Partner. That badge matters, and here's why.
Over 50% of all submissions to HackerNoon get rejected. The editorial bar is real. The Certified Partner badge is reserved for PR, content, and distribution agencies that consistently clear it - delivering technically sharp, insight-driven stories that HackerNoon's 4M+ monthly readers actually want to read.
Blockman earned that badge by bridging their Web3 clients to a global tech audience already looking for exactly this kind of content.
As a Certified Partner, every story you publish gets:
✅ Exposure to 4M+ monthly readers in tech and business
✅ Multiple permanent placements across HackerNoon, plus social media amplification
✅ Full editorial support so your story truly shines
✅ Audio storytelling - articles converted to audio and distributed via RSS feeds
✅ Global reach with automatic translation into 12–76 languages
✅ SEO and domain authority boost - piggyback on HackerNoon's trusted brand
✅ Transparent analytics - reads, time-on-page, and engagement
That's a very different outcome than a press release that disappears in 48 hours.
And for your agency:
✅ Co-marketing opportunitieswith HackerNoon
✅ Official 'Certified Partner' badgeto use with clients
✅ **Inclusion on our verified partners landing page
\ ✅ Priority supportand partner-specific insights
✅A direct editorial pipeline- no back-and-forth, just results
✅ Exclusive heavily discounted agency packages
Not an Agency? Here's How to Get Started Directly
If you're a brand looking to publish on your own terms, HackerNoon Business Blogging Credits let you do exactly that - no agency needed. Credits start at $650, never expire, and if a story isn't accepted, your credits stay untouched.
And here's the part worth knowing: every brand that publishes on HackerNoon gets automatically shortlisted for Company of the Week.
That means your story could end up where Blockman is today - featured in front of HackerNoon's entire audience, with your mission, your product, and your people in the spotlight. The Company of the Week feature lives permanently on the platform, gets distributed to 500K+ newsletter subscribers, and compounds in search over time. It's editorial coverage that keeps working long after it's published.
One story. A shot at the spotlight.
More Ways to Win on HackerNoon
The Certified Program isn't the only way to get in front of millions of tech readers.
🖥️ Host a Developer Hackathon
If you want developers to actually build with your technology - not just read about it - a HackerNoon Developer Hackathon is your move. They run 6 to 12 months, not a weekend sprint. A sustained, evergreen campaign that keeps your technology at the center of what builders are creating, with a dedicated landing page, newsletter promotions to 500K+ subscribers, social amplification to 1M+ followers, and SEO-indexed developer stories that compound over time.
Not Sure Which Is Right for You?
Whether you're an agency, a startup, or an established tech brand, we'll help you find the best way to get your story in front of the right audience.