FaZe Clan Shows Lines Between Media, Gaming, and Content are Becoming Blurry

GM.

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Ogilvy, one of the most reputable ad and brand agencies in the world, has dropped a 33-page report on Gen Z trends.

Surprise, surprise - gaming, NFTs, and the Metaverse are a big part of the picture.

The FaZe Clan Shows That The Lines Between Media, Gaming, and Content are Becoming Blurry

FaZe was founded in 2010 as a gaming clan.

12 years later, it's a multimillion lifestyle and media brand built around an esports team.

They became the first esports team on the cover of Sports Illustrated.

The team merged with a public company, receiving a $291 million dollars payout.

And last year, FaZe partnered with MoonPay, making it its official crypto and NFT partner.

The best example of that is the Bored Apes Yacht Club (BAYC) NFT collection.

The project became a wild success, getting celebrities like Steph Curry, Jimmy Fallon, and Eminem on board.

The NFTs acted as a ticket to exclusive events like an NYC event that had a performance from Chris Rock.

The project got popular not because of a traditional marketing campaign but because each holder rocked their PFP on Twitter.

Teenagers' screen time has doubled during the pandemic.

And with TikTok, YouTube shorts, and Roblox, there are more types of online social interactions than ever before.

But Gen Z is not a simple passive consumer of content.

They're also creating content, and it reflects in Gen Z's personal relationships.

Here are three interesting stats:

56% of Gen Z are friends or close with people they only know online and have never met in person.
Almost 25% of Gen Zers believe they can trust someone they've met online more than someone they've met in person.
42% of the Gen Z demographic feel closer to YouTubers than their school friends.

So we are already at a stage where people's online lives are more important than their offline lives.

As a result, the Metaverse (the moment where we spend most of our time online, as Shaan puts it) is closer than we all think.

Cyberpunk 2077