Don't Sell Solutions: How Your Scrappy Startup Can Tell Stories That Resonate

Written by anne | Published 2020/01/14
Tech Story Tags: startup-advice | startups | startups-top-story | content-marketing | marketing | digital-marketing | startup-marketing | dont-sell-solutions

TLDR Thought leadership is a chance to show how you, the founder — and by extension, your company and team — are smart. We've outlined how your startup can leverage the same strategies for thought leadership SUCCESS (our trademark thought leadership acronym) as long-established consulting firms. If no one knows about your company, no one is going to go to your company’s website. The traditional way to get eyeballs for your thought leadership content is to take the public relations route of pitching bylines to third-party publications.via the TL;DR App

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Written by anne | We provide the necessary tools and framework for you to turn your idea into reality.
Published by HackerNoon on 2020/01/14