Don't Sell Solutions: How Your Scrappy Startup Can Tell Stories That Resonateby@anne
719 reads

Don't Sell Solutions: How Your Scrappy Startup Can Tell Stories That Resonate

January 14th 2020
6 min
by @anne 719 reads
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Thought leadership is a chance to show how you, the founder — and by extension, your company and team — are smart. We've outlined how your startup can leverage the same strategies for thought leadership SUCCESS (our trademark thought leadership acronym) as long-established consulting firms. If no one knows about your company, no one is going to go to your company’s website. The traditional way to get eyeballs for your thought leadership content is to take the public relations route of pitching bylines to third-party publications.

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