Dear Marketer: Every Average Lies, You Must Go Deeper

Written by amitpsharma | Published 2020/07/03
Tech Story Tags: marketing | performance-marketers | conversion-optimization | growth-marketing | digital-marketing | data-analysis | analytics

TLDR Averages are an easy way to aggregate information so that others can see it more easily. But they offer little to no insight. Giving rise to the need for further dissection of numbers and going deeper. Dissect by Segment — You need to look at the data per segment. Dissect the outliers & statistically insignificant stuff. Rule out outliers in your analysis of your data. Examine the bounce rate and bounce rate of all the pages listed here to be pretty much useless. Find out what could be wrong with these pages and compare them with the top product.via the TL;DR App

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Written by amitpsharma | Conversion Optimizer | Marketer| Co-founder at Ekamoira Tech | Ex-Merkle
Published by HackerNoon on 2020/07/03