TLDR
Brand personality is the human-like attributes or characteristics of a brand. It's the unique set of traits and emotions that consumers associate with your brand as if it were a person. These traits form the brand personality, which helps consumers connect with the brand on an emotional level. Having a brand personality helps your business evoke emotions from consumers.via the TL;DR App
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Written by khamisihamisi | Growth marketer, content creator, and digital marketing consultant.