Benchmarks Report 2020: New Apple Search Ads Cost & Performance Metrics

Written by Anastasia Sidorik | Published 2020/04/19
Tech Story Tags: apple | mobile-marketing | mobile-app-promotion | mobile-app-stats | user-acquisition | report | marketing | advertising

TLDR The average Tap-through Rate (TTR) on Apple Search Ads is currently around 6.84% compared to the average of the previous year. Gaming is the most popular App Store category with 22% of active apps available. Games and Sports are the lowest TTR values observed in a low, with Sports having a low TTR of TTR. AppsFlyer suggests that in 2019 the channel increased “its share in the global app install pie by 82%” The report is based on the aggregated data from apps linked to SearchAdsHQ, dated from March 2019 to February 2020.via the TL;DR App
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Written by Anastasia Sidorik | Marketing Manager @SplitMetrics & SearchAdsHQ. Content creator with 6+ years of experience in IT
Published by HackerNoon on 2020/04/19
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