Benchmarks Report 2020: New Apple Search Ads Cost & Performance Metricsby@Anastasia Sidorik
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Benchmarks Report 2020: New Apple Search Ads Cost & Performance Metrics

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The average Tap-through Rate (TTR) on Apple Search Ads is currently around 6.84% compared to the average of the previous year. Gaming is the most popular App Store category with 22% of active apps available. Games and Sports are the lowest TTR values observed in a low, with Sports having a low TTR of TTR. AppsFlyer suggests that in 2019 the channel increased “its share in the global app install pie by 82%” The report is based on the aggregated data from apps linked to SearchAdsHQ, dated from March 2019 to February 2020.

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@Anastasia Sidorik

Anastasia

Marketing Manager @SplitMetrics & SearchAdsHQ. Content creator with 6+ years of experience in IT


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