Too Long; Didn't Read
The average Tap-through Rate (TTR) on Apple Search Ads is currently around 6.84% compared to the average of the previous year. Gaming is the most popular App Store category with 22% of active apps available. Games and Sports are the lowest TTR values observed in a low, with Sports having a low TTR of TTR. AppsFlyer suggests that in 2019 the channel increased “its share in the global app install pie by 82%” The report is based on the aggregated data from apps linked to SearchAdsHQ, dated from March 2019 to February 2020.