Lessons in Authentic Content From Thunberg, TED, Sprout, and Basecampby@Andreea_Serb

Lessons in Authentic Content From Thunberg, TED, Sprout, and Basecamp

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Content marketing has become the internet villain for good reason, but it's not designed to serve people. We need to shift our attention towards simplicity, quality, and purpose to create more meaningful content and relationships. Without a clear sense of purpose, it’s impossible to write stories that change hearts and minds. The word inspire comes from the Latin word that means to inflame or to blow into. When you inspire something, it is as if you are blowing air over a low flame to make it grow.

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