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Rocksbox was founded on a simple principle: that modern women want to access the latest trends and explore their own fashion sense without spending money on things they don’t want. We offer a monthly subscription, where our members receive a set of three pieces of jewelry curated just for her. We establish a unique relationship with each of our members by learning her style preferences with the goal of getting her items that she’ll love in every box. If she really loves a piece, she can buy it right at home <em>after</em> having experienced it in real life. One of the ways that we learn her preferences is through the wish list. Our members can express interest in pieces that they’d like to see in their boxes by placing items on their wish list. Together with feedback on items she’s experienced in her box, we learn her personal style.