I-Chris James Murphy kunye ne-Philip Jonitz ziyi-entrepreneurs ezimbini ezinikezele ukuba zibonise indlela abasebenzisi abasebenzise kwi-advertising ye-digital ngokupheleleyo. , iye yakhelwe i-income platform apho unako ukufumana imali okanye i-crypto ngokugqithisa iinkonzo ze-intanethi, ukudlala imidlalo, ukuthatha iingxowa ze-social, kunye nokufumana i-airdrops. Ukusabela izifundo kunye nokufunda i-apps ezintsha ukufumana iingxowa ze-online, i-Klink inika lula ukufumana imali ngosuku zonke, ngqo kwi-telephone yakho okanye kwi-laptop yakho. Iinkonzo zeKlinik Ukususela ukuba i-Werbung ye-Web2 ibonelela kwiingxaki ezininzi ze-ad fatigue, iingxaki ze-privacy, kunye neengxaki ze-user acquisition, i-Klink Finance ibonelela njenge-bridge phakathi kwimodeli ye-advertising ye-Web2 kunye ne-Economy ye-reward ye-Web3. I-Platform ngoku ibonelela kwi-850,000 abasebenzisi kwi-140 amazwe, kunye neengxaki zihlanganisa i-Arbitrum Foundation, i-Bibit, i-Coinbase, i-Crypto.com, i-Binance kunye ne-Ledger, kunye nabanye abaninzi. Klink also recently announced the upcoming launch of its $KLINK token in October 2025, a major milestone in powering its reward-driven ecosystem. Mr. Jonitz and Murphy, sincoma ukuba uthathe ixesha ukufumana imibuzo ezininzi kwaye utshintshele ulwazi yakho nathi. Sincoma ukufumana njani ukuba utshintshele iimviwo yabasebenzisi kunye neentshisekelo yayo kwi-advertising engaphezulu. To get started, can you tell us a bit about your background and how you realized traditional advertising was fundamentally broken? "Ngexesha le xesha elidlulileyo ekusebenziseni kwi-startups, i-crypto, kunye ne- venture capital, ndiya bakwazi ukuba iinkampani ezininzi ezininzi ziyafumaneka kunye ne-advertising kunye ne-user acquisition. Kwiinkampani ezizodwa, iibhanki ezincinane kunye neziphumo ezininzi zibonakalayo zibonisa ukuba i-investments kwi-advertising. I-web2 yokuzonwabisa yenza abasebenzisi kwiimveliso zithengiswa kumadivayisi kunokuba zithengiswa kubathengiswa. Xa i-Apple ibonelela abantu ukuba bafumane ukuyifaka ngo-2021, iye yandisa iimali ezili-miliya kwi-advertising ngexesha elide kwaye ibonisa ukuba i-web2 Philip Jonitz "Ukuphumelela kwiYunivesithi, ndiqala ubomi yam kwi-Twitter ngaphambi kokufika ekusebenziseni iinkampani ezininzi ze-tech ekuphuculeni kwiimarike ezintsha kwiintlobo ezahlukeneyo. Ngoko ke ndandisa kunye nokufumana ngempumelelo inkampani ye-e-commerce e-USA. Ngeemva kumava ezininzi, ndingathanda ngokufanelekileyo ukuba i-traditional digital advertising model yinto efanelekileyo. Iinkampani ze-intanethi zithole iimali ezininzi kwi-Google, i-Meta, i-X, kunye nezinye iinkonzo ze-programmatic ad networks yokufumana abasebenzisi, ngexesha elizigidi ze-dollars nje yokubonisa i-app eyodwa, kuphela ukuxhaswa kwimali ezininzi ze-ret Chris James Murphy You've been building Klink since the crypto bear market started. How do you see the transition from Web2 to Web3 advertising happening, especially during market downturns? "Ukulungiselela ngexesha lokuphuma kwimarike ye-bear ngexesha le-2022, kodwa ilungele ukunceda ukunceda kwi-utility efanelekileyo kunokuba yi-hype. Sifumanisa ukuba i-recession emzimbeni ngokwenene ukunyusa ukuchithwa kweplastiki zokufumana. Xa abantu zinahithe iinkqubo ezongezelelweyo zentengiso, iimali ezongezelelweyo ziye ziye zibonakalisa kakhulu. Abasebenzisi bethu zangaphambili zithenge ngenyanga ezingaphezu kwe$100 nge-engxaki, kunye ne-high-performers zikhuba i$1,000+ ngenyanga njengoko i-side hustle." PJ There's so much buzz around Web3, but you're actually solving practical problems. How does Klink's reward system differ from traditional advertising models? "Kwiimodeli ye-Web2 apho abathengi bafumane idatha yabasebenzisi kunye neengxaki nangona abasebenzisi bafumane akukho, sinikezela i-value exchange ngqo. Abasebenzisi bafumana i-crypto ar i-cash payouts ekugqibeleni iingxaki ze-intanethi, ukuqhuba kwi-apps ezintsha, kunye nokwandisa kwi-ecosystems zabo. Iimveliso ziye zithunyelwe kakhulu, abasebenzisi abafunekayo abahlala ukuqhagamshelane naye. Sibonakalo i-60-70% izinga elungileyo leengxaki kunxaki kunokuba kwi-advertisements ezivamile ngenxa yokukhuthaza abasebenzisi ukuba bafumane iimveliso ngokwenene kwakhona." CJM You mentioned impressive user numbers. Can you break down what this looks like in practice? "Ukuvelisa i-double ecosystem: abasebenzisi bethu ze-850,000 kunye nabasebenzisi bethu kwi-140 amazwe zithenga ngeengxaki ze-partner, yonke into, ukusuka kokufunda iinkonzo ezintsha ze-online ukuya kuxhomekeke kwi-gaming platforms. Ngaphandle kwalokho, sinikezela iinkampani kunye ne-Offer Integration API, okuvumela ukuba zihlanganise iinkonzo zentlawulo ngqo kwi-platforms zabo kwi-revenue-sharing business model. Ngoku ke, sinikezela ukufinyelela kwihlabathi bethu kwi-5M kwi-publisher ad network yokukhuthaza, ukwandisa ngempumelelo kunye neentlawulo ezintsha kubasebenzisi kubasebenzisi bethu. PJ How do established companies view this transition? Are they resistant to paying users directly? Iinkampani ezifana ne-Bibit, i-Crypto.com, i-Binance kunye ne-Coinbase zine iinkqubo ezikhoyo apho zikhuthaze iintloko ezidlulileyo ukuba zibonise abasebenzisi kubo, kodwa nge-model yethu sinikezela kwi-head yaye sinikezela abasebenzisi iinkcukacha zentengiso ngokuthe ngempumelelo kwiinkxaso zayo zokusebenza kunye neenkonzo ezintsha. Siye kwakhona babona iimeko apho izindleko zokuthumela abasebenzisi zithembisa kakhulu kubasebenzisi bethu, kunye nokuphucula umgangatho ubudlelwane. Kwakhona iinkampani ezivamile zibonise ukuba ukunika abasebenzisi ngokuthe ngqo kunye needatha iye lula kunokuba ukunika abasebenzisi abaphumelele okanye awukwazi ukunika abasebenzisi CJM The $KLINK token is launching soon. How does tokenization change the advertising game entirely? "I-$KLINK i-token yenza i-economy epheleleyo malunga ne-infrastructure yethu yokuthengisa. Yenza i-value exchange phakathi kwama-advertisers kunye ne-users, yenza ukuba i-campaign budgets zithunyelwe kwi-token economy. Kuba kubasebenzisi, oku kuthetha ukuncediswa okuphumelela, ukufikelela kwimfuneko ezintsha, kunye neengxaki ezizodwa. Kwi-partners, yenza indlela elula kunye ne-scalable yokufumana abasebenzisi. Oku yenza i-flywheel yokukhuthaza ngokufanelekileyo ye-Web2 iimodeli engabonakali. " PJ What role does AI play in making this model actually work at scale? "Ngaphandle kokuba asebenzise ngokuthe ngqo njengoko inkampani ye-AI, iyiphi na ingxenye yokusebenza yethu ngosuku, kwaye isetyenziswe kwimveliso yethu ukuze yandise njenge-compating abasebenzisi kunye neengcingo ezifanelekileyo kunye nokuphucula ukusebenza kwiphakamiso yeengcingo zeengcingo zeengcingo zeengcingo zeengcingo." CJM What have been your biggest challenges building in the Web3 space, and how have you overcome them? "Umsebenzisi ukufundisa kubalulekileyo. Abantu abaninzi bafumana i-crypto njengoko i-speculative kunokuba i-practical. Sithengise kakhulu kwi-UX ukufumana imali kwi-intanethi, okanye kwi-fiat okanye i-crypto njengoko kulula njengoko usebenzisa i-app ye-traditional, abasebenzisi akufuneka ukufumana i-blockchain ukufumana. Nge-partners zethu, sinikezela ukuchithwa kwimali ezahlukahlukeneyo zehlabathi, kuquka i-fiat eziqhelekileyo ezifana ne-USD, i-EUR, kunye ne-GBP, kunye neengxaki ezininzi ze-crypto. PJ Looking ahead, where do you see this space in five years? Will traditional advertising still exist? "Ndiyazi ukuba amaxabiso zokusetyenziswa ngqo kwi-advertising ye-intanethi iya kuba umgangatho, ngaphandle. Zonke i-consumer-facing platform iya kufuneka usebenzise iimodeli ezifanayo ze-affiliate okanye ingozi yokuthintela abasebenzisi kwiimodeli ezahlukeneyo ezibonakalayo i-value-sharing yayo. Sifuna ukuba i-500+ million abantu ziya kufinyelela kwi-crypto kwiinyanga ezininzi ezidlulileyo, kwaye nathi i-Klink kuyinto indawo yayo yokuqala." CJM What advice would you give to entrepreneurs looking to build in this transition period? : "Ukukhusela ekugqibeleni kwimibelelwano yayo, ngaphandle kokusebenzisa ubuchwepheshe ezintsha kunye nokulandelela imibuzo ezintsha okanye iintlobo ezintsha. Iinkonzo ze-Web3 zithembisa, kodwa zithembisa kuphela ukuba zibonise izisombululo zayo zangaphambili kubasebenzisi. Ayikho ukwakha izisombululo ze-Web3 ezinikezela kwimibelelwano; ukucacisa iingxaki ze-systems ezikhoyo kwaye usebenzise i-Web3 ukunceda kakhulu. Kwakhona, ucebisa ukuvelisa kwimihla yokuqala. Iiprojekthi ezininzi ze-Web3 ezisungulwe kwinkqubo ye-think engapheliyo malunga neendlela yokwenza iintengiso zayo, nangona kwimaket PJ What's next for Klink? Where should we expect to see you expanding? "Ukuvelisa ukunikezela iinkonzo ezininzi ezivela kumazwe ngamazwe ngamazwe ngamazwe, i-platform yethu uyakufumana iilwimi ezingaphezu kwe-15, kwaye i-API yethu ye-Commercial Offer iya kubandakanyeka kwi-Beta kwi-self-serve mainnet, apho nayiphi na iimveliso inokufaka iinkonzo kwiinkonzo zayo zayo zokusiza ukuvelisa kwakhona kwi-user base yayo yayo. I-Vision yethu iya kuba yinkqubo ye-infrastructure yokuchofoza yokukhuthaza iinkonzo ze-inkonzo kwi-intanethi kwi-internet jikelele. Iinkampani ezaziqhelekanga lo mveliso ngokukhawuleza kunye nokufunda iibhodi phakathi kwe-Web2 kunye ne-Web3 CJM Any final thoughts on why the disruption of Web2 advertising is inevitable? "Umsebenzisi bafuna i-value, i-privacy kunye ne-autonomy kwizinto zayo kwi-intanethi, kwaye i-business model yethu inikeza iindlela ezininzi ezilungileyo. Iinkampani ezidlulileyo ziyafumaneka ukuba zibonele kwi-ecosystem ye-advertising ezininzi kunye ne-ineffective." PJ Philip Jonitz is Co-Founder of Klink Finance, bringing 10 years of startup, crypto and venture capital experience. Chris James Murphy is Co-Founder, with extensive experience scaling tech companies and successful e-commerce exits in the US market.  Together, they’re reshaping user acquisition through Web3 rewards at  Iinkonzo zeKlinik , as Klink gears up for the highly anticipated $KLINK token launch in October 2025. Iinkonzo zeKlinik

Between Two Computer Monitors: This story includes an interview between the writer and guest/interviewee. 

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I-A New Era for Digital Advertising - Re-defined by Klink Finance

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