Unyaka olutsha, playbook olutsha, abathengisi! Ixesha lokufanisa iintlobo ezihlangeneyo ze-2026 kunye nokufumana iimvavanyo ezidlulileyo. Ngexesha lokuphuma kwe-AI, akugqiba kwakhona ukhuseleko kwi-SEO, i-content ye-generic, kunye neengxaki zexesha elidlulileyo. Njengoko i-AI ibonise izixhobo ezintsha kwi-toolkit ye-marketing, kwakhona iye yandisa indlela thola kunye nenkqubo ye-marketing ngokubanzi. Ukuze kusiza ukufumana into elandelayo ngonyaka, sisombulule iinkcukacha ezininzi zeengcali zentengiso - kuquka iimveliso - ukucacisa iiyure ezimbini zentengiso zihlanganisa iinkampani zobuchwepheshe ezihlangene nabanye. Omid Ghiam kwiMarketer Milk   Horácio Lopes kwi-IPAM Horácio Lopes kwi-IPAM 1. Marketers Are Becoming Product Builders I-Marketers Zifumaneka kwi-Builder ye-Product Izixhobo ze-AI ze-coding afana ne-v0, i-Cursor kunye ne-Lovable, i-marketers ziyafumaneka ngoku i-prototype ye-ideas ye-product, ukwakha i-landing pages, kunye nokwenza i-demo zokusebenzayo ngaphandle kokufunda iimveliso ze-dev. Nangona oku kungabonakali i-alarm ye- "i-AI ithatha iinkonzo zethu", ke ayikho ngokufanelekileyo. I-Developers iya kuba ebalulekileyo ukuvelisa i-visio. Yintoni oku kuthetha kubonelela ama-marketers i-technical fluency efanelekileyo ukuxhaswa kweemveliso nangokulula inqubo yokuthumela iiprojekthi zayo. 2. AEO Is the New SEO I-AEO Is the New SEO Yenza izinto ngokugqithisileyo: ngexesha lokuphuma kwe-AI, i-Google ibaluleke. Ngoko ke zonke iingcebiso ezidlulileyo ezidlulileyo kwiinyanga ezidlulileyo ayikho ngempumelelo. Nangona kunjalo, kufuneka kuthetha ukuba abantu abaninzi bafuna ngokusebenzisa i-ChatGPT, i-Claude, kunye ne-Perplexity. Oku kuthetha ukuba ukulungiselela i-AI Engine Optimization (AEO) - ukuba iinkcukacha zakho zithunyelwe yi-LLMs - ngoku kubalulekileyo njengoko i-SEO ezivamile. Njengoko Ghiam ibonelela, "ChatGPT kunye ne-Perplexity ibonelela ukucacisa iimveliso zebhulogi." Le nkqubo ayikho kuphela yobugcisa, yinto oluqinisekileyo ekubeni ulwazi. Xa abantu bafuna i-ChatGPT "i-API ye-gateway engcono ye-microservices", i-SEO yakho yokuzonwabisa kwe-comparison yobugcisa ayikho. Kodwa ukuba ubhalise iinkcukacha zonyango ze-practicer-written ukuba i-LLMs zithumane kwaye zithunyelwe? Uya kuxhomekeke. 3. Your Employees Are Your Best Influencers I-Employees Yintoni Ama-Influencer Yintoni Yintoni Iinkampani ezifana neClay kunye neAhrefs ziye ziye zibonisa abasebenzi zabo kwiingxowa zayo zayo, kwaye le nophuhliso iye iintlobo ezimbini ezininzi: kunokuba lula kunokuba iinkqubo ze-creators ze-external, kwaye iingxowa zayo ziye kakhulu ngenxa yokuba ziye zithunyelwe ngabantu abasebenzisi abavela ngosuku. Zifumaneke ukucacisa ama-story storytellers eqoqosho yakho. Fumana ixesha, ukuqeqeshwa, kunye ne-support yokwenza iinkcukacha. Yenza ukucaciswa kwinkcukacha kwinxalenye yayo, akuyona ingxaki elandelayo. I-ROI yeqela leyo kunye ne-50K abalandeli abalandeli abalandeli ngokweneneyo malunga neemveliso yakho ikhawuleza iinkampanye ze-influencer ezininzi zolaliweyo. What this means: 4. Network Effects Are the New Marketing Moat I-Network Effects Yintoni I-New Marketing Moat Kwimveliso ezininzi zobuchwepheshe, izinzuzo efanelekileyo yokuthintela iziphumo zentengiso ngqo kwiimveliso. Ghiam isebenzisa i-community template library ye-n8n njengesibonelo elungileyo: "Ukuba abantu abaninzi baqhuba iimveliso ze-workflow, i-n8n ibonakalisa kubathengi ezintsha. Iimveliso ezininzi ziquka, iimveliso ezininzi ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye ziye zibe. 5. Design Taste Beats Marketing Hacks I-Design Taste Beats I-Marketing Hacks I-AI inokukwazi ukuvelisa iinkcukacha, i-code, iifoto kunye neevidiyo. Yintoni i-AI ayikwazi (ngoku) ukufumana i-taste. Ukuphathelela i-difference phakathi kwe-"functional" kunye ne-"delightful", phakathi kwe-"clear" kunye ne-"confusing", phakathi kwe-"on-brand" kunye ne-"generic", oku kwenziwa kwimfuneko ye-marketing eyenziwe kakhulu. Yinto akuyona kuphela kwi-visual design. Yinto malunga nokufumana indlela ukucwangcisa post blog, indlela ukucwangcisa uhambo lwabathengi, indlela ukucwangcisa iimveliso ye-demo. Ngokutsho, i-taste yinto yakho ye-differentiator ;-) 6. Depth Over Reach 6. Ububanzi Over Reach Emva kweminyaka emininzi yokuhambisa iimpawu, ukufikelela, kunye neentlawulo, iinkampani ze-tech ziye ekugqibeleni kwenziwa kwimeko elula: 1,000 abavela abavela ngokubanzi kunye neengxaki zakho ziyixabiso engaphezu kwama-100,000 abavela. Yinto ukwandisa into ezininzi bafumane. " ", nto leyo kuthetha iincwadi ezincinane, kwaye i-substance ezininzi: slow marketing 
 
 
 
 Iimpawu ezininzi ezidlulileyo ukuba abantu ngokwenene ukufunda. Iinkcukacha zevidiyo zibonisa i-value yokwenene ne-optimization ye-algorithm. Ukwakhiwa kweCommunity eyenza iinkonzo ezifanelekileyo ngaphezu kweenombolo ezininzi. Yintoni, ukunciphisa ukuhlaziywa kwe-traffic kuphela kwaye uqala ukucacisa ixesha elidlulileyo, ukuguqulwa kwezivakashi, ukuguqulwa kwinkcukacha kwimveliso kwi-trial, kunye ne-feedback ye-qualitative evela kumakhasimende akho eyenziwe kakhulu. 7. Human-First Content Becomes Premium Real Estate I-Human-First Content Yenza I-Premium Real Estate Njengoko i-AI ivumela ukuvelisa iinkcukacha ezininzi nangokulula, i-human-written, i-experience-based content ivula Okuzenzakalelayo kubaluleke kakhulu ukufumana iingcebiso ze-AI generated generic, kwaye bafuna ngokugqithisileyo iinkcukacha evela kumazwe be-industry efanelekileyo kunye namava efanelekileyo. Ukucinga Yintoni iimveliso ze-tech ziquka kwiimeko ze-media ezininzi ezine, i-sponsorship ye-creators ezahlukileyo kunye neengcali ze-authentic, kunye nokwakha iinkonzo kunye ne-platforms apho iingcali ze-tech zibonakalisa ixesha - i-platforms ezifana ne-technology. , apho iinkcukacha ziye zithunyelwe ngabantu real. Ukucinga How HackerNoon Fits Into This New Playbook Indlela HackerNoon ifumaneka kule Playbook entsha Ukuba izixazululo ezininzi zihlanganisa nawe, apha i-reality: kufuneka i-distribution infrastructure enokuxhomekeke le nqakraza. Oku kubandakanya ukubonisa kwiiplatform apho: 
 
 
 
 
 I-Technical Audiences ifunyenwe ngokugqithisileyo (ayikwazi ukuqhuba) Iingcali zayo zibonisa (ayikwazanga abathengisi be-content cosplay njenge-engineers) Ububanzi kubuyekezwa (hhayi kubuyekezwa nge-algorithm optimizing for engagement bait) Iinkcukacha zakho ziyafumaneka ngaphezulu kwexesha lokuvelisa (kuye zithunyelwe kwi-AI replies, kubonisa kwi-search iminyaka emininzi) eyakhelwe ngexesha elifanayo. Over iinxalenye eyenziwe ngqo kwiinkalo zenzululwazi. Yintoni ukwandisa iingcebiso yakho ngaphandle kokukhanyisa. Kwakhona i-platform apho Yintoni, akuyona kuphela - kunokwenzeka. Ukucinga 4 million monthly readers Human editors Distribution that reaches both traditional search and AI engines. technical authenticity 
 
 
 Uyaziqhelekanga ukulungiselela i-marketing yakho?  or   to discuss how HackerNoon can amplify your technical content to the right audience. Start publishing on HackerNoon Book Ukubalwa Ready to adapt your marketing strategy?  or   to discuss how HackerNoon can amplify your technical content to the right audience. Start publishing on HackerNoon book a meeting Ukuqala ukulayisha kwi-HackerNoon Ukuqala ukulayisha kwi-HackerNoon Book Ukubalwa Book Ukubalwa I-2026 ihamba kwiinkampani ze-tech ezaziwayo: kwihlabathi yeenkcukacha ezincinane ze-AI, i-expertise yabantu kunye neengxaki ze-authentic zihlanganisa i-advantage yokuqala.

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