Dzorera pfungwa dzako kumazuva ekutanga e  . Muna Kurume 2023, ChatGPT 4 yakaputika pachiitiko, uye maSEO, vatengesi vemukati, uye vanyori vakashamisika kuti Google yaizopindura sei. Ingazoranga AI yemukati ine yakaderera masosi? generative AI  Uku kungave kuita kwehupenzi here sezvo AI yakagadzikwa kuve shanduko huru yedhijitari kubva pakangoerekana zvaitika mushure meCovid kudzokera kumatongerwo ebasa? Hapana aiziva, kunyangwe Google, pakutanga.  Kurumidza kuenda kuna Chivabvu 2024, uye Google yambundira Gen AI ndokutanga kuishandisa mukutsvaga kwebrowser yayo.  .   AI Overviews  Ichi chinyorwa chinopindura kana AI ichigona chinzvimbo uchishandisa Semrush kudzidza. Ichatsanangura AI zvemukati, ongorora zvakawanikwa zvechidzidzo cheSemrush, uye tsanangura maitiro ekuita chinzvimbo neAI zvemukati kuwana traffic, kutengesa masevhisi uye zvigadzirwa, kana kubudirira nezviyedzo zvako zveSEO.   Chii chinonzi AI content?  Chero rudzi rwemunyori anoshandisa AI, AI yemukati inoreva chinhu chimwe chete: Zvemukati neAI sechikamu chemaitiro, angave ekuronga, kunyora, kana toni.  AI zvemukati zvinogona kureva zvinhu zvakasiyana kune vanyori vakasiyana. Vamwe vanogona kushandisa ChatGPT, Google Gemini, kana Microsoft CoPilot kuyera zvirimo uye kushandisa AI kunyora nekugadzirisa zvirimo zvine zvishoma zvekupinza kwevanhu.  Vanyori vane ruzivo rwakanyanya vanogona kushandisa AI kugadzira rondedzero, kutsvagisa, uye kuona kuti padanho rega rega, vanoisa masosi avo, senge mawebhusaiti chaiwo, kuti ive nechokwadi chekupinza kwacho kuburitsa izvo zvinobuda. Ivo zvakare vanoshandisa chimiro, toni, uye zera revateereri kugadzira zvemukati kune chaivo vateereri.  Asi iyo AI inobata sei  ? Chidzidzo chazvino cheSemrush chakatsvaga kuziva.   rankings   Chidzidzo cheSemrush chinoti chii nezveAI zvemukati?  akaedza kuona kana zvaive zvakachengeteka kushandisa zvinyorwa zveAI ndokuona kuti zvinyorwa zveAI zvinogona kumira zvakanaka paGoogle, zvakafanana nezvakanyorwa nevanhu. Yakapawo mamwe mazano ekushandisa AI nenzira ine chiyero, sezvayakasimbisa AI pasina kupinza kwevanhu inozoonekwa sehurombo husina kunaka neGoogle uye haizokwidzi.   Chidzidzo cheSemrush  Chidzidzo chacho chakaratidza zvitsva zvinofadza, zvimwe zvinoshamisa, uye zvimwe zvinotarisirwa.   Ko AI inoshandisa mune zvemukati inokanganisa masanji?  Vakatarisa zvinyorwa zvakawanda uye vakaona kuti inenge 57% yeAI uye 58% yezvinyorwa zvevanhu zvakabuda mumigumisiro yepamusoro ye10 yekutsvaga. Huwandu uhu hunoreva kuti zvinyorwa zveAI zvinogona kuita zvakada kufanana nezvakanyorwa nevanhu.   Vatengesi vanoshandisa sei AI mune zvemukati?  Muongororo yevanopfuura 700 vatengesi, 39% vakaona vakawanda vashanyi vewebhusaiti mushure mekushandisa AI-yakanyorwa zvemukati. Zvakare, 33% vakati yavo yeAI yakaita zvirinani pane zvakanyorwa nevanhu. Huwandu uhu hunoratidza kuti vatengesi vazhinji vanoona AI yemukati inobatsira kukwezva vaverengi vakawanda.  Chidzidzo ichi zvakare chakawana kuti vazhinji vatengesi (73%) vanoshandisa AI uye kuedza kwevanhu kugadzira zvirimo. Ivo vanowanzo tanga neAI kunyora dhizaini vozoita kuti vanhu vagadzirise nekunatsiridza. Kubatana uku kunobatsira kuita kuti zvirimo zvive nani uye zvinobudirira.  Vanenge vese vatengesi (99%) vachiri kuwana kutsvaga injini optimization (SEO) yakakosha. Iyi poindi inoreva kuti vanotarisa pakuita kuti zvemukati zvive nyore kuwana pamainjini ekutsvaga seGoogle. Vanogona kushandisa AI uye yakanaka SEO maitiro kusvika kune vanhu vakawanda uye kugovera ruzivo rwavo zvinobudirira.   Chidzidzo ichi chinoti chii nezve mashandisiro emakambani AI mune zvemukati?  Kunyangwe AI inogona kubatsira kunyora zvinyorwa, vanhu vanofanirwa kuzviongorora nekuzvivandudza. Inenge 69% yevatengesi vanogadzirisa zvinyorwa zveAI, 48% vanowedzera mamwe mashoko, uye 55% vanoita tsvakurudzo yavo yekusimbisa zviri mukati. Uku kupinza kwevanhu kunovimbisa kuti zvinyorwa zvekupedzisira zvakarurama uye zvinobatsira kuvaverengi.  Izvi zvakawanikwa zvinonakidza uye zvakakosha sezvo nhaurirano yekutanga yekugadzira AI yakawira mumhinduro mbiri: AI haigone kunyora sevanhu, kana AI inogona kubatsira kuyera zvirimo. Chidzidzo ichi chakaratidza kuti zvigaro zvese zviri pamutemo, sezvo AI yakakosha asi inoda kubata kwemunhu ane ruzivo kuti aite chinzvimbo.   Iwe unomira sei neAI zvemukati?  Kuisa chinzvimbo neAI hakusi nyore. Usarerutsa kukosha kwechidzidzo kana ichitaura kuti makambani mazhinji ekushambadzira anoshandisa AI nekuisa kwevanhu kuti vatore zvirimo. Vanhu ava vanonyatsoziva kunyora zvemukati uye vanoziva zvekutarisira kuona kuti AI inoita basa rayo semubatsiri uye kwete mutambi anotungamira mukugadzira zvemukati.  Tevedza aya matipi ekumira neAI zvemukati:    : Uri kushandisa AI kuwedzera kunaka kana huwandu hwezvako? Kuziva kuti sei iwe uchishandisa AI kune zvemukati kunobatsira iwe kuona maitiro ekuigonesa. Gadzira chikonzero nei uri kushandisa AI    : Yekumashure mukunyora kwemukati inokubatsira iwe kuve nechokwadi chemhando, sezvo AI isina kukwana uye haizombofi yakakwanisa sevanhu. Iva nemashure mune SEO zvinyorwa zvekunyora    : Gen AI inogona chete kuburitsa zvirimo zvichienderana nemhando yekuisa. Dzidza maitiro ekugadzira emhando yepamusoro, chaiyo, uye yakajeka kukurudzira kubatsira AI pal yako kuvaka zvakanakisa zvemukati. Tarisa pamhando yezvinokurudzirwa    : Harisi ChatGPT's kana Copilot basa rekugadzira nekuti harigone; irobhoti. Rangarira kuti ndiwe munhu, uye unofanirwa kupinza hunyanzvi mune zvemukati kuti ubatanidze vaverengi vako vevanhu. Rangarira kuti Gen AI haigone kugadzira    : AI yakauya kure kubva munaKurume 2023, asi ichiri kunetsekana nekusarurana, kuona zvinhu zvisirizvo, uye kusarongeka kwetsvakiridzo, zvichienderana nemafungiro ayo pane chero zuva rakapihwa. Tarisa uone zvikanganiso uye gara uchiongorora usati waburitsa AI zvemukati. Nzwisisa zvipimo zvegen AI  Iwe haugone kuenda kure kure kana iwe ukatevedzera aya matipi ekushandisa AI mune yako zvirimo.   Summing Up  Nguva pfupi yapfuura, asi Gen AI yasvika kure uye inoshandiswa nemakambani mazhinji nhasi mune imwe nzira. Kunyanya kuwanda kweGen AI kushandiswa kune zvemukati kuri mukushambadzira, uye makambani aya ari kuona kuti AI yavo yemukati inomira uye kuwana mhedzisiro yavanoda.  Chinhu chakakosha kuyeuka ndechekuti AI ine simba asi haina kukwana, saka unoda vanokwanisa, vanyori vezvinyorwa vane ruzivo kuti vashandise AI kuvaka zvirimo uye kuona kuti inomira uye inogutsa zvinangwa zvayo.  Paunosanganisa AI nenyanzvi dzevanhu, denga ndiro muganhu wehutano hwemukati uye huwandu. Iwe unogona kuburitsa zvemukati zvinoisa, kuwana traffic, uye kufumura vatengi vazhinji kune zvigadzirwa zvako nemasevhisi sezvinobvira, kuwedzera mari uye kuvhura kukura.   Mufananidzo Uripo: stanford.edu

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