Mugihe byasaga nkaho saga ya TikTok idashobora guhindura byinshi, haje no muri wikendi yo ku ya 17 Mutarama. Ubwa mbere, Urukiko rw'Ikirenga rwemeje itegeko ribuza porogaramu kuva muri Amerika bitarenze ku ya 19 Mutarama keretse Bytedance yagurishije ibikorwa bya TikTok muri Amerika. Nyuma yo gushakisha AI gutangiza Perplexity AI yatanze icyifuzo cyo guhuza na TikToK US Ku ya 19 Mutarama, TikTok yahagaritse gusa kugira ngo yongere gucana amatara ku ya 19 Mutarama. Kuri uwo munsi, Perezida watowe na Donald Trump yavuze ko azagira icyo akora ku buyobozi. umunsi we wa mbere ku butegetsi kwemerera TikTok gukomeza gukorera muri Amerika by'agateganyo. Yasabye kandi ko guverinoma y'Amerika ishobora gufata igice cy'imbuga nkoranyambaga. Hano hari byinshi byo gupakurura-ariko muri ibyo byose byateye imbere, igishimishije cyane ni isoko rya Perplexity AI. Guteranya AI guhuza na TikTok Amerika byaba ari intambwe ishize amanga kandi itekereza mubihe byose - ariko cyane cyane ubu, hamwe na TikTok ejo hazaza muri Amerika. Kwiyunga nkibi, biramutse bigenze neza, bishobora kugira ingaruka zigera kure, harimo gukora Perplexity / TikTok ihuriweho na Google ikomeye.
Urujijo rwatanze isoko ryemewe ku ya 18 Mutarama 2025, kugira ngo rihuze n'ibikorwa bya TikTok muri Amerika, risaba ko hashyirwaho ikigo gishya kizahuza Perplexity, TikTok Amerika, n'abafatanyabikorwa bashya. Imiterere y'icyifuzo yemerera abashoramari ba ByteDance bariho kugumana imigabane yabo mu kigo gishya, bikemura ikibazo cya ByteDance cyo kudashaka kugurisha TikTok burundu. Gahunda ya Perplexity igamije guhuza urubuga runini rwa TikTok rwo gusangira amashusho hamwe nubushobozi bwayo bwo gushakisha bukoreshwa na AI, kuzamura itangwa rya videwo n’imikoranire yabakoresha kurubuga rwayo.
Ihuriro ryakozwe nkubufatanye bufatika aho kugurisha, ibyo Perplexity yizera ko bizashimisha ByteDance mugihe hubahirizwa ibisabwa n’Amerika. Birumvikana ko iki cyemezo kije mu gihe TikTok ihura n’igitutu cyinshi cyo kuva muri ByteDance kugira ngo birinde Amerika, kandi kwibumbira hamwe bikaba igisubizo cyo kubungabunga ibikorwa bya TikTok muri Amerika mu gihe gikemura ibibazo by’umutekano w’igihugu.
Kandi, hari inkeke yo guhuza guhuza. Trump yasabye ko Amerika ifitemo imigabane ingana na 50% mu mushinga uhuriweho n'ibikorwa bya TikTok muri Amerika, asobanura ko ari inzira yo “kuzigama” porogaramu no kwemeza ko igenzurwa neza. Nyuma y’itangazwa rya Trump, TikTok yatangiye kugarura serivisi, amushimira ubwitange yagize mu gushaka igisubizo cyatuma urubuga rushobora kugera ku bakoresha miliyoni 170 bo muri Amerika.
Kuva ku ya 19 Mutarama, Ubwoba AI ntabwo bwatanze igisubizo ku mugaragaro ku magambo ya Donald Trump. Ibitekerezo bya Trump kubyerekeranye na nyiri Amerika birashobora kugora gahunda yo guhuza Perplexity mugutangiza uruhare rwa leta cyangwa ibyifuzo byabandi bashoramari. Mu gihe Perplexity itigeze ivuga ku magambo ya Trump mu buryo butaziguye, icyifuzo cyayo gihuye n’intego yo gukomeza gukora TikTok igenzurwa na Leta zunze ubumwe z’Amerika, ikaba ishobora kwerekana ko ari umufatanyabikorwa ukomeye mu gukemura ejo hazaza h’iyi porogaramu.
Amacenga ya politiki kuruhande, mubyukuri guhuza byari gukora iki? Byinshi.
Abakoresha miliyoni 170 bo muri Amerika TikTok bahagarariye abantu benshi kandi basezeranye ko Perplexity AU ishobora kubyaza umusaruro ibikoresho byo gushakisha ibikoresho bya AI bikoreshwa na AI. Ihagarikwa rya TikTok by'agateganyo ryashimangiye umuco waryo hamwe n'ubudahemuka bw'abakoresha. Ibi byerekanaga abakoresha benshi bashishikajwe nibirimo n'imikoranire. Muguhuza na TikTok, Perplexity AI irashobora kumenyekanisha ibikoresho byayo byo gushakisha bitagoranye kubantu bumva byoroshye, yihindura kuva kuri moteri ishakisha niche muburyo bukinisha bwa tekinoroji kandi yagutse kandi ifite imbaraga.
Imbaraga za TikTok ziba mu isomero ryagutse rya videwo yakozwe n’abakoresha-bigufi ya videwo ngufi nubushobozi bwayo bwo gutunganya ibintu bikomeye. Mugihe Urujijo rutagomba byanze bikunze kubona algorithm ya TikTok yihariye (niba igumijwe na ByteDance), kwibumbira hamwe birashobora kwemerera Perplexity gukoresha ibirimo kugirango ubone uburambe bwubushakashatsi. Kurugero, gushakisha amakuru kumikino ya NFL bishobora gutanga amashusho ya TikTok bijyanye nibisubizo gakondo, bitanga icyerekezo cyiza kandi gishimishije. Byongeye kandi, Dataset nini ya TikTok, ikubiyemo ibyifuzo byabakoresha n’imikoranire yibirimo, irashobora gukoreshwa mugutunganya imiterere ya AI ya Perplexity, kunoza ukuri n’ibisobanuro by’ibisubizo by’ishakisha kandi birashoboka ko biganisha ku buryo bushya bwo gukora ibintu. Ubu bufatanye bushobora gukora uburambe bwishakisha buhuza amakuru nimyidagaduro, bikurura abakoresha mugari.
Imwe mungaruka zishishikaje zo guhuriza hamwe nukuntu Perplexity ishobora guhinduka imbaraga zikomeye za AI mukoresheje imikoranire hagati ya TikTok nini cyane ikoreshwa nabakoresha urusobe rwibinyabuzima hamwe nubuhanga bwa Perplexity mubushakashatsi bwakozwe na AI no gutunganya ururimi karemano.
Ububiko bwa TikTok bwa videwo ngufi, imikoreshereze y’abakoresha, hamwe namakuru yimyitwarire itanga imibare nini yo guhugura imiterere ya AI igezweho. Muguhuza aya makuru, Urujijo rushobora kunonosora imiterere yururimi runini (LLMs) hamwe na algorithms yo gusaba, kunoza ubushobozi bwo gutanga ibisubizo bifatika kandi bikurura ibisubizo. Kandi guhuza amashusho, inyandiko, n'amajwi byahugura LLMs ya Perplexity hamwe namakuru menshi, bigatuma arushaho kuba menshi.
Urujijo rushobora kwagura ubushobozi bwa AI butanga umusaruro ukoresheje igeragezwa ryerekana amashusho. Ibi birashobora gutuma habaho ibikoresho byerekana incamake ya videwo, bikabyara ibisobanuro, cyangwa bikabyara amashusho ashingiye kubibazo byabakoresha. Udushya nk'utwo twashyira urujijo ku isonga mu bikorwa bya AI bitanga umusaruro mu ikoranabuhanga ry'abaguzi.
Ihuriro ryashimangira umwanya wa Perplexity kurwanya ibihangange byikoranabuhanga nka Google na Microsoft muguhuza ubushobozi bwishakisha hamwe nimbuga nkoranyambaga. Ibi ntibishobora gutandukanya itangwa rya Perplexity gusa ahubwo binashyira umuyobozi mubuyobozi muguhuza ubushakashatsi buterwa na AI hamwe nimbuga nkoranyambaga.
By'umwihariko, Guhuza / TikTok guhuza bishobora guhangana na Google mugusobanura uburyo abakoresha bashakisha no kuvumbura amakuru. TikTok isanzwe ari urubuga rwatoranijwe kuri Gen Z, kandi guhuza ubushakashatsi bwa AI bukoreshwa na Perplexity bishobora gukora uburambe buhuza kuvumburwa na videwo hamwe nubushakashatsi bwibiganiro. Ihinduka ryerekanwe kumiterere no guhuza ibitekerezo bishobora kureshya abakoresha kure ya Google, cyane cyane mubuzima hamwe nibibazo bijyanye nibicuruzwa.
Kwishyira hamwe birashobora kandi kubangamira kwamamaza kwa Google. Ubushishozi bwimbitse bwa TikTok mubyifuzo byabakoresha, bufatanije nubushake bwa AI buterwa na Perplexity, bushobora gutanga amatangazo yamamaza cyane arwanya Google neza. Kandi guhuza ubushobozi bwubucuruzi bwa TikTok hamwe nubushakashatsi bukoreshwa na AI bishobora koroshya ingendo zo guhaha, bikagora kuvumbura ibicuruzwa bya Google nibiranga Guhaha.
TikTok na Perplexity irashobora kubaka igihe-nyacyo, cyashizweho nubushakashatsi bwashizweho nubumenyi, butanga ibisubizo byubushakashatsi kandi bwihuse. Ubufatanye bushobora guhungabanya Google akamaro k’abakoresha bato n’ibirango, cyane cyane ko ibisabwa bigenda byiyongera kubushakashatsi bwimbitse kandi butandukanye.
TikTok yagaragaye nkumukunzi wa adland. Muri 2024, TikTok yabyaye
Kubitangaje, ubucuruzi bwamamaza butangiye gutangira, guhuza na TikTok bitanga amahirwe yo gukuramo iyi nka yamamaza amafaranga. Gukoresha ibikorwa remezo byashyizweho na TikTok, ubushobozi bwo kugena, hamwe nubuhanga, bishobora kuzamura ingamba zo gukoresha amafaranga. Ibi birashobora guhindurwa muburyo butandukanye bwo kwinjiza amafaranga, kongera inyungu, hamwe ninyungu zo guhatanira isoko, bigatuma Perplexity ishora imari mumikoreshereze yingenzi ya tekinoroji ya AI no kwagura itangwa ryayo.
Hamwe na TikTok ishobora guhagarikwa muri Amerika, guhuza bitanga igisubizo gishobora gutuma TikTok ihari mugihe gikemura ibibazo byumutekano wigihugu. Urwego ruhuriweho rushobora kugabanya impungenge zatewe n’amahanga n’umutekano w’amakuru. Kubaka amasezerano nkuguhuza aho kugurisha byimazeyo birashobora kandi koroshya inzira yubuyobozi. Ibi birashobora kuba inyungu zingirakamaro, bigatuma TikTok ikomeza gukorera muri Amerika
Ariko ntiwumve, hariho ingorane nyinshi kuri ayo masezerano, uhereye ku guhuza ibikorwa gushika ku mbogamizi zigenga. Dore bike:
Kugira ngo hubahirizwe amabwiriza y’Amerika, ikigo cyahujwe na TikTok cyahuye n’igikorwa kinini cyo kuvugurura ibikorwa remezo bya digitale. Ibi bikubiyemo kwimura umubare munini wabakoresha kuri seriveri iherereye muri Reta zunzubumwe zamerika, kwemeza gukorera mu mucyo no guhindura algorithm ya TikTok, no gushyira mubikorwa uburyo bwo kugereranya ibintu byujuje ubuziranenge bwa leta zunzubumwe za Amerika. Ibi bisaba ishoramari rikomeye ryamafaranga nubuhanga bwa tekiniki.
Ibitekerezo bishyigikira Trump nubwo bwose, amasezerano yose arimo TikTok azahura n’inteko ishinga amategeko ihangayikishijwe n’umutekano w’igihugu ndetse n’ibanga ry’amakuru. Komite ishinzwe ishoramari ry’amahanga muri Amerika (CFIUS) yari gukora isuzuma ryuzuye, rishobora gushyiraho ibintu cyangwa no guhagarika amasezerano. Igitutu gikomeye cya politiki gishobora kugora inzira yo kwemererwa kandi birashoboka gutinza cyangwa gutesha agaciro kwibumbira hamwe.
Kwinjiza tekinoroji ya TikTok na TikTok, guhuza imishinga yabo yubucuruzi ningamba zo kwinjiza amafaranga, no guhuza imico itandukanye yikigo byaba bigoye. Gushakisha uburyo bufatika bwo guhuza moteri ishakisha hamwe na videwo ngufi ya videwo mugihe ugumana uruhare rwabakoresha no kugera ku nyungu byaba inzitizi ikomeye.
Gusubira ku butegetsi kwa Trump bizana amahirwe n'ingaruka. Ibitekerezo byatanzwe na Trump ku ya 19 Mutarama, avuga ko TikTok ari "zahabu" igomba gukomeza gukora iyobowe n’Amerika, byerekana ko yiteguye koroshya amasezerano. Icyakora, ubuyobozi bwe bushobora gushyiraho amategeko akomeye ku guhuza cyangwa kugura ibintu byose birimo TikTok, harimo kubahiriza protocole y’umutekano w’igihugu no kubuza gusangira amakuru.
Gutabara kwa Trump bishobora kwihutisha imishyikirano ariko bikanagenzura ubugenzuzi. Mu myaka yashize, Trump yanze TikTok kandi ashyigikira porogaramu. Ku butegetsi bwe bwa mbere ni bwo hatanzwe itegeko ryo guhagarika iyo porogaramu. Ariko rero, yahinduye inzira maze arushaho gushyigikira iyo porogaramu mu matora ya perezida 2024. Ni uwuhe mugambi we w'ukuri? Biragoye cyane kuvuga inzira imwe cyangwa ubundi kugeza igihe azakora.
Saga ya TikTok irashobora guhindura inzira inshuro 100 mugihe usoma ibi. Ariko hariho amafaranga menshi apfunyitse muri TikTok, n'amashyaka menshi akomeye arimo, kugirango TikTok igende. Inzira imwe cyangwa ubundi, TikTok irashobora kuguma muri Reta zunzubumwe zamerika, hamwe na Perplexity cyangwa idafite. Umuyaga wa politiki nubukungu urimo uhuha cyane kuruhande rwa TikTok.