Too Long; Didn't Read
Most startups aim to receive funding from VC firms, but about 90% of these companies fail in the next two years. Bootstrapping is a sought-after option for many market players, whether it is a newcomer to the industry or a business that tries to keep the lights on. With a bootstrapping mentality, the startup becomes more flexible, innovative, and frugal. It also helps the business owners be more pertinacious and get the most out of the talents they already have, and attract the right people.