Originally published on Scrappy & Strange, the Founder Collective Newsletter — Sign up here ! Last week —from Goldman Sachs and Google. The company, founded in 2006 by then college students and , places TVs and tablets in doctors offices which play health-oriented content and then sells the pharma ads that appear on them. Outcome Health has screens in 40,000 doctors offices, roughly 20% of US-based practices, and works with 100 partners to produce content. Bootstrapped and debt-funded for its first eleven years, this clever reinvention of the billboard business model generated $200M in 2016 revenue with 100% YoY growth. Outcome Health raised their first round of funding—$500M at a $5B valuation Rishi Shah Shradha Agarwal Moreover, the company is part of an even smaller group of billion dollar tech startups co-founded by women. With this financing, Shradha Agarwal joins the elite ranks of Sandy Lerner at Cisco, Judith Faulkner at Epic, Lynda Weinman of Lynda.com, Julia Hartz of Eventbrite, Adi Tartarko of Houzz, and Jessica Alba of Honest Co. Despite this astonishing success and newsworthiness of their achievements, there has been very little written about the company outside of its hometown Chicago media. Even the half billion dollar financing was little noted in the startup/tech press — no stories about it were published by TechCrunch, Recode, VentureBeat, or Wired — though . In fact, there has been almost no tech coverage on this extraordinary company (even using its prior name, Context Media) for the last decade. Alex Konrad from Forbes wrote a great profile To put this fundraising in perspective, Outcome Health’s $5.5B post-money valuation would make it the , larger than Dunkin Donuts or TripAdvisor and just a skosh smaller than Staples. It would be the . Hardly anyone is talking about it. That leads to a few interesting questions: 245th most valuable company in the NASDAQ’s ~3,300 company index 21st most valuable company on the Wall Street Journal’s list of billion dollar startups How many billion dollar startups are out there, under the radar? Why has the company gone undetected by the press for over a decade? More importantly, what can funded startups learn from them? Disney Combines Nostalgia & Tech Disney’s research group has developed a technique called “ ” which combines 3-D printing, graphical displacement mapping, and vacuum forming to create a new method of building movie props. These techniques are all 30+ years old, but combined, create something entirely new. This is a good reminder that new perspectives can be as useful as new technologies. computational thermoforming Other Weirdness from Around the Web A pair of designers has earned $1.9M reissuing graphics standards manuals and selling them on Kickstarter. [ ] FastCoDesign “Monkeylectric does $1M in sales annually. There is the Xmas rush and in summer, the Burning Man bump.” [ ] The New York Times A sponge on a string may replace endoscopies as the easiest way to test for esophogeal cancer. [ ] T he Telegraph One in five people on YouTube watch unboxing videos. Literally, people opening boxes. [ ] F ortune Teenager earns $350,000 building a bot that helps people order limited edition Supreme clothing online. [ ] Wired MIT is hard at work developing shapeshifting pasta. [ ] FastCoDesign Founder Collective News Don’t Get Seduced by GMV explains why founders should be . An excerpt: Micah Rosenbloom careful about using GMV (Gross Merchandise Value) as a core metric Once a startup takes VC, the pressure to grow leads founders to rely on loose metrics and to ignore proving or to fix core fundamentals. Some blame VCs, other entrepreneurs. I blame human nature. We’re all motivated by progress, and we feel that more people, more sales, more venture money is indicative of progress. Startups must be mindful of the difference between activity and progress. I’ve seen GMV (Gross Merchandise Value) become the metric of success, but in reality, it’s a measure of market activity, not necessarily a sound business. If you’re raising money solely based on GMV growth, there’s a likelihood of burning out before core problems are fixed, as I experienced as Handshake flamed out in 2000. Ph.D. to CEO Founder Collective has the great fortune of having an office between two of the greatest research institutions on the planet, Harvard and MIT. We want to help more Ph.D.s become CEOs, so we’ve started a series of posts that begins with an interview of , who explains how she went from a lab at MIT to launching a satellite propulsion company in under a year. Accion Systems co-founder/CEO Natalya Bailey Portfolio News gave Bloomberg a backstage pass for their expanding video empire B uzzfeed [Bloomberg] raised $1.1M to connect small businesses and web developers for quick assistance Lorem [TechCrunch] , the leading data science community, announced its millionth member Kaggle [Kaggle] announced a new SLS-based 3-D printer, the Fuse 1, and a robot factory called the Form Cell. Formlabs [Formlabs] , the app platform for manufacturers, picks up $13M from NEA Tulip [TechCrunch] expands from Nigeria to Uganda, with backing from Chan/Zuckerberg Andela [WiredUK] has released a new flavor based on famed font, Helvetica Sudden Coffee [FastCoDesign]