Interview of the business as a part of business research

Too Long; Didn't Read

Is it not enough just to talk about what kind of software business need? And which product we are going to sell with help of this software? Why does detail interview of business matter so much? Why UX designer needs a lot of information? Seems like it will never be enough. Stakeholders are often like that: everything is clear already and you don`t need a business interview. “The client has already decided what needs to be done, has written down the solution, and now just wants someone to deliver: “A pound of design please and two bags of usability. Thank you very much.” (1) Stakeholders want to get solutions from UX designer, like patients are asking for a cure from a doctor. And of course very often a patient has already read a lot about his disease on the internet, so he seems well informed and even uses a proper terminology. But if a doctor will just give a recipe the patient asked him about — what kind of doctor he is? Do you remember yourself attending the doctor? Probably you knew everything about your problem everything. A doctor of any kind of specialization is also a good psychologist and has a high ethical level. He knows what to do with stubborn in a very delicate way.