Too Long; Didn't Read
<a href="http://danariely.com/" target="_blank">Dan Ariely</a> is is an expert in motivation and a Ph.d. in Psychology. He’s the <a href="https://en.wikipedia.org/wiki/James_B._Duke_Professor" title="James B. Duke Professor" target="_blank">James B. Duke Professor</a> of psychology and <a href="https://en.wikipedia.org/wiki/Behavioral_Economics" target="_blank">behavioral economics</a> at <a href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwiczY_vxdLTAhVE4mMKHdhxBO8QFggoMAA&url=https%3A%2F%2Fwww.duke.edu%2F&usg=AFQjCNGuZD-QQr3kG2_IYmlKv19zl1B9Mw&sig2=sSOax4wVgAhLvwoDdXgupw" target="_blank">Duke University</a> and is the founder of <a href="http://advanced-hindsight.com/" target="_blank">The Center for Advanced Hindsight</a> and also the co-founder of <a href="http://www.beworks.com/" target="_blank">BEworks</a>. <a href="https://www.ted.com/search?q=dan+ariely" target="_blank">Ariely’s talks on TED</a> have been watched over 7.8 million times. He is the author of <a href="http://amzn.to/2qqwLvt" target="_blank"><em>Predictably Irrational</em></a><em> </em>(one of my favorite books of all time. My family owns a few Dan Ariely books 😉) and <a href="http://amzn.to/2puv0Mp" target="_blank"><em>The Upside of Irrationality</em></a>, both of which became New York Times best sellers, as well as <a href="http://amzn.to/2qwk8Mv" target="_blank"><em>The Honest Truth about Dishonesty</em></a>.