Too Long; Didn't Read
Brian Armstrong says the $100B opportunity over the next decade is to own the brokerage layer in crypto. Brokerages are an inevitable evolution of crypto-finance, abstracting investors from exchanges. This is the new battleground in crypto and the winner holds the key to serving users with a full suite of financial products. The brokerage has the customer touch points to understand their needs and market other products. The key to understanding the importance of this trend is that brokerages, not exchanges, own the end user relationship. And owning that relationship is critical.